Tag: Brand Identity

Male versus Female Brain, The Anatomical Differences !

nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular…

Ants Leading Social Media Attack on Brunch Time

Everytime I get to approach or, analyze a Social Media Crisis, I…

Chinese Social Media Going Crazy for Egyptian Temple Graffiti

uring my recent visit to China and while I was checking the…

El Araby Group deal with Social Media Crisis by a PR Statement

A new brand join the club of  Egyptian brands have faced a…

Emotional Marketing

Emotional Marketing, does this lexicon ring a bell to you? Is your…

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining…

Instagram Reveals New Logo

esigner Mackey Saturday explains : Instagram has a new logo, and it's…

How Companies Fail in Commonsense Marketing

These words belong to the King of Manhattan, David Ogilvy. Perhaps what…

Mountain Dew Racist TV Commercial 2013 Pulled

Soft drink giant PepsiCo says it is pulling a highly controversial commercial…

Taxonomy of Advertising Agency Names

ritish creative team Rob and Joe have produced an infographic outlining the…

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…