Ramadan 2025: Media Hub’s Impact on the Ramadan Advertising Scene
Ramadan is more than just a spiritual and cultural season—it’s also the…
The Power of Storytelling in Marketing: How to Connect, Engage, and Inspire
We’ve all encountered a story that resonated with us—one that evoked strong…
How Mascots Breathe Life into Your Brand and Create Humanized Connections
Many brands are remembered for their marketing methods. For example, some brands…
Riyad Bank: Throw Away Your App – The Double-Edged Sword of Anti-Marketing
Anti-marketing ads are meant to challenge conventional wisdom and subvert traditional advertising…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact
Many brands that are successful and famous in the market showcase how…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
5 Key Elements of a Successful Creative Brief
Every marketing agency needs a well-written and detailed brief from the client.…
11 Celebrity Entrepreneur Who Launched Their Own Brands
Entrepreneurship is not just for employees who seek independence and have dreams…
Your Brand Identity Is More Than Just A Logo
Have you ever wondered what makes a brand memorable? If your answer…