More Than a Month: Why Ramadan Is Marketing’s Golden Window
Ramadan is the most powerful commercial and cultural season of the year.…
11 Celebrity Entrepreneur Who Launched Their Own Brands
Entrepreneurship is not just for employees who seek independence and have dreams…
Ramadan Campaigns 2020: Is It Lack of Creativity or The Coronavirus Effect?
Three days of Ramadan have passed and so far, we can’t deny…
How brands are encouraging social distancing to resist COVID-19
Social Media has taken a powerful turn these days due to the…
The Academy Awards: Who said advertisement is not part of the Oscars
The award season is officially over and it ended with the 92…
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
ith the World Cup approaching in June, it is no surprise that…
Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others…
Abla Fahita under attack
In Social Media there's no perfect formula for digital engagement and the open…
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she…
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the…
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily…
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles launched on 9th of October…