Brand Idea
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Ramadan 2020
Ramadan Campaigns 2020: Is It Lack of Creativity or The Coronavirus Effect?
Three days of Ramadan have passed and so far, we can’t deny that we are disappointed. The holy month Ramadan…
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News & Trends
How brands are encouraging social distancing to resist COVID-19
Social Media has taken a powerful turn these days due to the current worldwide situation of the spread of the…
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Branding
The Academy Awards: Who said advertisement is not part of the Oscars
The award season is officially over and it ended with the 92 Academy Awards and we can’t deny that it…
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CAMPAIGNS
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith the World Cup approaching in June, it is no surprise that this month’s YouTube Leaderboard focuses…
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Engagement Strategy
Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.…
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Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Strategies
How 6 Oct. War Hurt The Israeli Army Marketing Strategy
The 10th of Ramadan war aka Yom Kippur war, Going to war in October 1973 was a necessity for Egypt and beyond…
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