Brand Guidelines
- Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Taxonomy of Advertising Agency Names
[dropcap style=”2″ color=”#f50a0a” text=”B”]ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising…
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In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…
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