El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of Egyptian brands have faced a…
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining…
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it's…
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what…
Mountain Dew Racist TV Commercial 2013 Pulled
Soft drink giant PepsiCo says it is pulling a highly controversial commercial…
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…
Oreo Vs. KitKat: How to play the digital marketing game with your competitor?
Every Marketer dream while allocating budgets to Social Media or Digital Marketing…
Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall…
10 Simple Rules For a Leader Brand
randing is an ongoing process that cannot be produced in an afternoon…
2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they…