Brand Guidelines
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Case Study
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of Egyptian brands have faced a Social Media Crisis in Egypt, After Mobinil, Vodafone, Chipsy, Spectra…
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Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
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Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
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Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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CAMPAIGNS
Mountain Dew Racist TV Commercial 2013 Pulled
[dropcap style=”2″ color=”#f50a0a” text=”S”]oft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting…
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Brand Management
Taxonomy of Advertising Agency Names
[dropcap style=”2″ color=”#f50a0a” text=”B”]ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising…
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Branding
In 2013, Gamify to Win, Not to Fail
[dropcap style=”2″ color=”#f50a0a” text=”I”]n 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will…
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Brand Management
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
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Branding
SWOT Analysis become SWOC Analysis
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy weather in…
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Digital marketing
PayPal Officially in Egypt
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith 100 Million Arab users online, PayPal is expanding in the region and become available in Egypt…
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Brand Management
10 Simple Rules For a Leader Brand
[dropcap style=”2″ color=”#f50a0a” text=”B”]randing is an ongoing process that cannot be produced in an afternoon of decisions regarding your logo,…
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Brand Management
2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…
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