Brand Guidelines
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Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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CAMPAIGNS
Instagram To Start Showing In-Feed Video And Image Ads
[dropcap style=”2″ color=”#f50a0a” text=”P”]hoto-sharing Facebook subsidiary Instagram has announced that it will soon start serving ads to its US users,…
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CAMPAIGNS
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on Social Media includes Facebook and YouTube, because the…
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Brand Management
Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest
Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral…
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Digital marketing
Egypt has quarter of Arab world's Facebook users
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab…
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Brand Management
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
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News & Trends
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
[dropcap style=”2″ color=”#f50a0a” text=”D”]uring my recent visit to China and while I was checking the morning newspapers, an article about…
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