Brand Guardianship
- News & Trends
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
uring my recent visit to China and while I was checking the morning newspapers, an article about Egypt came across.…
Read More » - Case Study
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of Egyptian brands have faced a Social Media Crisis in Egypt, After Mobinil, Vodafone, Chipsy, …
Read More » - Brand Management
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
Read More » - Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I” at the beginning…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
Read More » - CAMPAIGNS
Mountain Dew Racist TV Commercial 2013 Pulled
Soft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting five African-American men…
Read More » - Brand Management
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the…
Read More » - Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
Read More » - Brand Management
Oreo Vs. KitKat: How to play the digital marketing game with your competitor?
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
Read More » - Interviews
Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]
A true inspiring Egyptian story. It all started with a young Egyptian international volleyball player who became a world class professional…
Read More » - Branding
Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy wether in…
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