Brand Guardianship
- Brand Management
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
Read More » - Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I” at the beginning…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
Read More » - Brand Management
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the…
Read More » - Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
Read More » - Interviews
Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]
A true inspiring Egyptian story. It all started with a young Egyptian international volleyball player who became a world class professional…
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