Brand Guardianship

Think Marketing November 14, 2014
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
Read More »
Think Marketing November 1, 2014
Israeli Foreign minister gives IKEA free advert after Sweden officially recognizes Palestinian state
As Israeli Foreign minister speaks out against Sweden’s decision to recognize Palestinian state. Liberman says ‘issues more complex than Ikea furniture’. He…
Read More »
Hesham Shata June 3, 2014
Youm7 celebrate 5M fans with the most astonishing cover photo ever !
While Social Media is considered a new science and it always open the doors for new creative approaches and new…
Read More »
Think Marketing May 14, 2014
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith the World Cup approaching in June, it is no surprise that this month’s YouTube Leaderboard focuses…
Read More »
Think Marketing December 29, 2013
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
Read More »
Think Marketing December 21, 2013
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
Read More »
Sarah Fouad October 28, 2013
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
Read More »
Reem Shetiwiy October 27, 2013
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
Read More »
Hesham Shata October 10, 2013
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
Read More »
Hesham Shata October 9, 2013
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
Read More »
Think Marketing October 1, 2013
Apple Overtakes Coca-Cola as World’s Most Valuable Brand 2013
For the first time in 13 years, Apple as unseated Coca-Cola as the world’s No. 1 brand, as the company…
Read More »
Think Marketing August 24, 2013
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on Social Media includes Facebook and YouTube, because the…
Read More »