Tag: Brand Guardianship

What your logo color/s tells about your brand?

The implications of color’s effect on people’s emotions are far reaching, and…

Israeli Foreign minister gives IKEA free advert after Sweden officially recognizes Palestinian state

As Israeli Foreign minister speaks out against Sweden's decision to recognize Palestinian…

Youm7 celebrate 5M fans with the most astonishing cover photo ever !

While Social Media is considered a new science and it always open…

YouTube’s Top 5 Most-Watched Ads in MENA – April 2014

ith the World Cup approaching in June, it is no surprise that…

Abla Fahita under attack

In Social Media there's no perfect formula for digital engagement and the open…

When a corporate PR director creates a Twitter crisis!

After her offensive tweet about AIDS and race went viral while she…

Leading Fast Roads: Marketing Strategy Execution

Why does the dream of the fast racing car crashes when the…

What Advertising is NOT !

gyptian Creative Directors, they wake up in the morning to start their daily…

Vodafone Egypt might be using Social Media heavily for Consumer Insights

A new advertisement by Vodafone Egypt titles launched on 9th of October…

Would you give your Facebook password to attend Amr Diab party at Emirates Heights?

On Social Media is area for implementing creative ideas and the more you…

Apple Overtakes Coca-Cola as World’s Most Valuable Brand 2013

For the first time in 13 years, Apple as unseated Coca-Cola as…

Rejected marriage proposal or, Cadbury viral campaign?

It took few hrs for wedding proposal fail to be on fire on…