Brand Guardianship
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Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
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Brand Management
Israeli Foreign minister gives IKEA free advert after Sweden officially recognizes Palestinian state
As Israeli Foreign minister speaks out against Sweden’s decision to recognize Palestinian state. Liberman says ‘issues more complex than Ikea furniture’. He…
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Communications
Youm7 celebrate 5M fans with the most astonishing cover photo ever !
While Social Media is considered a new science and it always open the doors for new creative approaches and new…
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CAMPAIGNS
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith the World Cup approaching in June, it is no surprise that this month’s YouTube Leaderboard focuses…
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Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Brand Management
Apple Overtakes Coca-Cola as World’s Most Valuable Brand 2013
For the first time in 13 years, Apple as unseated Coca-Cola as the world’s No. 1 brand, as the company…
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CAMPAIGNS
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on Social Media includes Facebook and YouTube, because the…
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