Content Marketing is the New PR
A few years ago, Aberdeen Research (a provider of fact-based business intelligence…
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of  Egyptian brands have faced a…
Wake Up, This is NOT MARKETING!
Over the last month, I have noticed every time I hang out…
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your…
Good luck with your video game !
AÂ story about the founders of the social-networking website, Facebook was portrayed in…
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining…
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it's…
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what…
Mountain Dew Racist TV Commercial 2013 Pulled
Soft drink giant PepsiCo says it is pulling a highly controversial commercial…
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…