Brand Development
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Branding
What Is Brand Voice and How To Create Meaningful Voice For Your Brand
Creating a unique slogan or brand phrase is only the first part of the marketing process. Every brand owner, wants…
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Branding
Rolls Royce Reveals New Modernized Logo and Brand Identity
A very famous and luxurious brand joins the rebranding world and gets a new identity. The British multinational Motor cars…
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Ramadan 2020
EBE Reshapes Its Identity to Help take The Banking Sector to a Whole New Level
We have been seeing many adverts these days since Ramadan started, as it is known to be the season of…
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Events and Awards
The Sterilized Brand of The Decade Award Goes to: Fine Tissues
Fine Hygienic Holding is considered to be one of the biggest and well-known wellness groups that manufactures hygienic paper products.…
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Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
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CAMPAIGNS
Clorets challenge for 40min. long lasting taste
After the famous characters [Erfa W Na3na3/ Cinnamon & Mint], Clorets Egypt challenged the customer to prove its new 40 min. long…
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Brand Management
Israeli Foreign minister gives IKEA free advert after Sweden officially recognizes Palestinian state
As Israeli Foreign minister speaks out against Sweden’s decision to recognize Palestinian state. Liberman says ‘issues more complex than Ikea furniture’. He…
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CAMPAIGNS
Who is behind Hair Code campaign for 1 Million EGP
You may have noticed this secretive massive campaign allover Cairo billboards asking you what you will do with One Million…
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Creative
Flow79 share an epic documentary exploring Cairo, Egypt
[dropcap style=”2″ color=”#f50a0a” text=”The”]visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban…
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CAMPAIGNS
Who is Behind Ahmed EL Sakka TVC for Artify
Based on highlighting unique features for Artify air conditioners by Unionaire Group, FP7/CAI hired the Egyptian Action actor Ahmed El-Sakka to perform its new campaign. Two…
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CAMPAIGNS
Juhayna Cheering Egyptian Mothers in Emotional TV Commercial
By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what…
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CAMPAIGNS
Who is Behind Panda Cheese ad 2014 #daysa
The Never Say No to Panda” ad campaign was created by Advantage Marketing for the Arab Dairy Company and aired on…
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