Brand Development
- Branding
What Is Brand Voice and How To Create Meaningful Voice For Your Brand
Creating a unique slogan or brand phrase is only the first part of the marketing process. Every brand owner, wants…
Read More » - Branding
Rolls Royce Reveals New Modernized Logo and Brand Identity
A very famous and luxurious brand joins the rebranding world and gets a new identity. The British multinational Motor cars…
Read More » - Ramadan 2020
EBE Reshapes Its Identity to Help take The Banking Sector to a Whole New Level
We have been seeing many adverts these days since Ramadan started, as it is known to be the season of…
Read More » - Events and Awards
The Sterilized Brand of The Decade Award Goes to: Fine Tissues
Fine Hygienic Holding is considered to be one of the biggest and well-known wellness groups that manufactures hygienic paper products.…
Read More » - Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
Read More » - CAMPAIGNS
Clorets challenge for 40min. long lasting taste
After the famous characters [Erfa W Na3na3/ Cinnamon & Mint], Clorets Egypt challenged the customer to prove its new 40 min. long…
Read More » - CAMPAIGNS
Who is behind Hair Code campaign for 1 Million EGP
You may have noticed this secretive massive campaign allover Cairo billboards asking you what you will do with One Million…
Read More » - Creative
Flow79 share an epic documentary exploring Cairo, Egypt
visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban sports video content.…
Read More » - CAMPAIGNS
Who is Behind Ahmed EL Sakka TVC for Artify
Based on highlighting unique features for Artify air conditioners by Unionaire Group, FP7/CAI hired the Egyptian Action actor Ahmed El-Sakka to perform its new campaign. Two…
Read More » - CAMPAIGNS
Juhayna Cheering Egyptian Mothers in Emotional TV Commercial
By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what…
Read More » - CAMPAIGNS
Who is Behind Panda Cheese ad 2014 #daysa
The Never Say No to Panda” ad campaign was created by Advantage Marketing for the Arab Dairy Company and aired on…
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