Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I…
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
uring my recent visit to China and while I was checking the…
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of  Egyptian brands have faced a…
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your…
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining…
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it's…
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what…
Mountain Dew Racist TV Commercial 2013 Pulled
Soft drink giant PepsiCo says it is pulling a highly controversial commercial…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…
Oreo Vs. KitKat: How to play the digital marketing game with your competitor?
Every Marketer dream while allocating budgets to Social Media or Digital Marketing…
Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]
AÂ true inspiring Egyptian story. It all started with a young Egyptian international…
Why SWOT analysis become SWOC analysis?
AÂ plan of action or policy designed to achieve a major or overall…