El Abd Goes Against the Trend to Show the Sweet Power of Simplicity
Each year Ramadan season is known for surprises, and many brands showcase…
B.Laban: Mastering Reverse Psychology for the Second Ramadan Running
When B.Laban launched its bold “apology” direction in Ramadan 2025, it didn’t…
From 2016 to 2025: 10 Ramadan Campaigns That Sparked Backlash And What to Learn
Ramadan in Egypt is not just a season; it’s a race of…
Ramadan 2025 Ad Fails: When Marketing Goes Wrong (And Hilariously So!)
During Ramadan, brands pull out all the stops with creative campaigns, hoping…
El-Abd Files Official Complaint to Halt Offensive “B.Laban” Advertisement and Takes Legal Action to Protect Its Trademark
El-Abd for Investment, Manufacturing, and Confectionery Trade announced in an official statement…