The KitKat Heist That Broke the Internet and Sparked a Marketing Trend
Have you ever seen a marketing stunt that made you think is…
First to Celebrate Eid: A Look at El Abd’s Bold Campaign
When your brand is the first of its sector to take the…
Confusion & Fun in Marketing: Why the EgyBest Movie Campaign Worked So Well
The EgyBest movie campaign didn’t knock on the door of public attention.…
2025 in Review: The Most Brilliant Brand Stunts That Got Egyptians Talking
PR stunts are known to be bold, of a statement, and very…
Anti-Ads: The Strange Power of Reverse Psychology in Marketing
Instead of all the brands telling you to “buy our product,” imagine…
USP vs. UCP: Selling Culture, Not Products
Unique selling propositions. Three words that every marketer knows all too well.…
What “Not” to Do In Marketing: Strategies to Avoid When Creating a Campaign
In marketing, there are a lot of things, steps, and rules to…
Beyond Static Content: Why Episodic Marketing Wins the Long Game
If we’re being 100% honest, a single campaign for your marketing could…
Going Viral 101: How to Create Content People Can’t Resist
The word “viral” is a word that people didn’t get at first…
The Raw Reel Effect: How Oversharing Births Success
In 2025, clutching your phone in order to watch a new update…
Ramadan 2025: Media Hub’s Impact on the Ramadan Advertising Scene
Ramadan is more than just a spiritual and cultural season—it’s also the…
The Power of Storytelling in Marketing: How to Connect, Engage, and Inspire
We’ve all encountered a story that resonated with us—one that evoked strong…