Strategic Star Power: Best Celebrity Use in Ramadan Ads 2026
Ramadan has always been a season for advertisements to shine. This is…
Egyptian Tax Authority’s Ramadan Campaign: Fun Meets Compliance
Nothing feels more intimidating than the word “taxes.” But with that humorous…
B.Laban: Mastering Reverse Psychology for the Second Ramadan Running
When B.Laban launched its bold “apology” direction in Ramadan 2025, it didn’t…
2025 Marketing Campaigns Wrap: Our Top 7 Picks
Each year, Egyptian ads take us by surprise with how well they…
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
Ads in Egypt can be considered a vital part of the whole…
Think Marketing Interview with NRP’s “Akram Hosny” AKA “Abu Hafiza”
Akram Hosny is a radio and Television presenter. He started his a…