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- Interviews
Futurizing 2022: Alaa ElSheikh’s Thoughts On Podcast And Advertisement
Following our previous article about experts’ expectations for 2022, we have discussed with the famous creative director Alaa ElSheikh his…
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Experts’ Expectations For 2022: Eslam Hossam Shares His Thoughts On Advertisement
With every new year, there are new challenges and new trends; there’s always something new we come across in every…
Read More » - CAMPAIGNS
McCafé Advert: It Doesn’t Take a Genius To Mock Starbucks
A new advert has been going viral on Facebook for a couple of days now and almost all people are…
Read More » - Brand Management
Catching Your Consumers’ Ears: How Jingles in Advertisements Can Improve Ad Recall
We all have been seeing many adverts that use jingles as a way to promote a new product, service, or…
Read More » - CAMPAIGNS
Amr Diab’s 34 Perfume’s Advert: Launched To Fly Or To Fail?
Whenever there’s controversy, you will find us. This is why today we will be discussing the advert that has been…
Read More » - CAMPAIGNS
Pepsi and Amr Diab: More Than 20 Years Campaign: Is It Innovative Or An Epic Fail?
We are used to witnessing Pepsi launching the most creative campaigns and we always look forward to them. We even…
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Asser Yassin cinematic advert for Vodafone Red is such a trend hunter
Another “reviving trend” is back but this time it is by another telecom company, Vodafone. Vodafone Egypt is known to…
Read More » - CAMPAIGNS
WE Telecom reveals NITRO Package for digitally-oriented users
We Telecom is officially racing in the trendy adverts track. The company has just released a new advertisement promoting its…
Read More » - Branding
The Academy Awards: Who said advertisement is not part of the Oscars
The award season is officially over and it ended with the 92 Academy Awards and we can’t deny that it…
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