Common Storylines Across This Season’s Ramadan Ads
This Ramadan, many brands launched campaigns that defined the season and left…
When Silence Is Strategic: Brands That Choose Not to Advertise in Ramadan
Ramadan has long been considered the season for advertising. It is the…
New Capital ACUD: Full Celebrity Lineup Set Unveils Ramadan Campaign.
Almost a week into Ramadan, and we have seen many campaigns reveal…
Is Constantly Using Jingle-Based Adverts A Sign Of Creative Stagnation?
Creating an advert is a very challenging and tough process, as a…
The Significance of Business Narratives: Unlocking The Power of Storytelling
One of the most common traits among people is the love of…
12 Non-Egyptian Creative Commercials That Will Inspire Your Creativity
Did you know that as a copywriter/agency, you can create an advert…
6 Tips That Can Make You A Better Copywriter
In a country filled with copywriters, you have to prove yourself and…
Sprite: The Best Solution When Situations Heat Up
Since we’re in summer and struggling with the sweltering weather, what we…
Doritos: Are You Ready To Challenge A Dragon?
We love creative adverts, once we see one we have to pause…
5 Marketing Lessons We Learned This Ramadan
 As the holy month of Ramadan officially ended, we can’t help but…
Unveiling Aslan Juice: Did the Hype Deliver The Campaign Objective?
You should always put in mind that a teaser campaign is a…
Ramadan 2023: Here’s A Recap of Day One of Top Brands New Launches
Yesterday marks the first day of the holy month of Ramadan and…