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- Engagement Strategy
Tecno Mobile boosts engagement rate by 6900% in one month
The ads were everywhere: Short videos about Egyptians with lower income using a smartphone like it was a necessity not…
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Who is behind iCook Pro Advert
The famous 2 chiefs , Hassan and El Sherbiny come together again for iCook wirh a new member to capitalize…
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Who is behind Hair Code campaign for 1 Million EGP
You may have noticed this secretive massive campaign allover Cairo billboards asking you what you will do with One Million…
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Flow79 share an epic documentary exploring Cairo, Egypt
visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban sports video content.…
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Who is Behind Ahmed EL Sakka TVC for Artify
Based on highlighting unique features for Artify air conditioners by Unionaire Group, FP7/CAI hired the Egyptian Action actor Ahmed El-Sakka to perform its new campaign. Two…
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Juhayna Cheering Egyptian Mothers in Emotional TV Commercial
By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what…
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Who is Behind Panda Cheese ad 2014 #daysa
The Never Say No to Panda” ad campaign was created by Advantage Marketing for the Arab Dairy Company and aired on…
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100-year-old people give you the best advice you will ever get!
may just be a Dodge ad celebrating 100 years of the company but, when 106-year-old Ethel Preston and her cronies…
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Creative Video Gives Lead Singer a Photoshop Makeover as She Sings
There are many videos and articles out there condemning the use of Photoshop to alter a model’s body in unnatural…
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Hit Entertainment "Create a Story not AD"
We all going to bathroom, or smoke a cigarette, when the ad break come during watching an excited episode in…
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This is how advertisements changes beauty standards for women
Minutes video show what the media actually does to women. The video highlight the fact that almost 100% of the…
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