A new TV commercial released by Extra Gum has become one of the top trending videos online and expected to attract million of views by sharing the ad on Social Media.
As with earlier entries in the “Give Extra, Get Extra” campaign (like this father-daughter spot that scored a sweet 23 million YouTube views back in 2013), this one is all about positioning the product at key moments of intimacy and personal development.
Epic romance begins in high school and ends with marriage proposal. Extra Gum calls the video “The Story of Sarah & Juan.”
https://www.youtube.com/watch?v=XLpDiIVX0Wo
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CREDITS//
Agency: Energy BBDO
Client: Wrigley Extra
Title: “Sarah & Juan”
Executive Creative Director: Andrés Ordoñéz
Creative Director: Pedro Pérez
Art Director: Andrés Ordoñéz, Josejuan Toledo, Jesús Díaz
Copywriter: Andrés Ordoñéz, Pedro Pérez, Sofía González
Executive Producer: John Pratt
Music Producer: Daniel Kuypers
Managing Director: Jeff Adkins
Client Service Director: Lianne Sinclair
Account Director: Erin Welsh
Senior Account Executive: Brittany Peskind
Assistant Account Executive: Katheryn Batista
Group Planning Director: Elke Anderle
Digital Strategy Director: Zach Graham
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Joe Biggins
Producer: Tessa Mitchell
Visual Effects: The Mill
Colorist: Luke Morrison
Color Assist: Mikey Pehanich
Design Lead: Matt Darnall
Design Artist: Adrian Navarro
2D Lead: Randy McEntee
2D Artist: Michael Sarabia
Head of Production: Andrew Sommerville
Producer: Adam Battista
Production Coordinator: Grace Tober
Music: “Can’t Help Falling in Love.”
Vocals: Haley Reinhart
Piano: Casey Abrams
Record Label: ole Media Management L.P.
Audio: STIR Post
Audio Post: Matt Holmes
Audio Post Producer: Mindy Verson
