Syria has been suffering from civil war since early 2011 when initial unrest against the ruling regime under Assad was inspired by the Arab Spring.
A social media campaign was launched in June by Syria’s state English-language news agency called Syrian Arab News Agency [SANA] with associated hashtag #SummerInSyria asking users to “snap us your moments of summer” using the hashtag.
— SANA English (@SANA_English) June 22, 2015
— SANA English (@SANA_English) August 15, 2015
Twitter Users Hijack Syria’s #SummerInSyria Campaign//
The campaign didn’t go exactly as planned. Asking people to share pictures of their summer has backfired as Twitter users chosen to share photos of the bloody conflict they witness!
Using the hashtag #SummerInSyria, many Twitter users have been using the same hashtag to share photos where no fancy beaches or, pool fun included as expected!
— SAMS (@sams_usa) August 6, 2015
Moreover, Frontline documentary reporter Martin Smith meet Syria’s tourism minister Besher Yaziji in the city of Homs where the minister working hard to put on a good face for his campaign.