Submissions now Open for the Facebook Awards 2015

The Facebook Studio Awards have shed the “Studio,” but the mission of the 2015 Facebook Awards remains the same: highlighting exceptional creative work on Facebook.

The 2015 Awards open for entries on January 28, 2015, and close on April 1. Winners will be announced in early June. Check back in early January for criteria and details on how to submit.

January 28th Submissions Open
April 1st Entries Due
May 12th – 13th Shortlist Judging
June 2nd Final Judging (Creative Council)
June 3rd Shortlist Announcement
June 10th Winner Announcement
June 24th Party in Cannes to celebrate winners

The demonstration of creativity is the core criterion of the Facebook Awards. In all categories judges will look for its expression through innovation, originality and executional excellence. They will weigh the core insight that drove the campaign, the value the content offered the consumer and how well it met the proposed business objectives. Additionally, they are interested in seeing how Facebook, as a creative canvas, played a role in the campaign. In short, they look for brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights.

Facebook announced in a Facebook for Business post that submissions are now being accepted for the 2015 Facebook Awards, writing:

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Submissions for the 2015 Facebook Awards, and this year’s competition has some exciting updates for advertisers. The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too. Winning work doesn’t just wow audiences. It drives businesses results. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.

Submissions are open until April 1, 2015, and winners will be announced later this summer. Here are the details on the 2015 competition.

More categories

This year’s Facebook Awards feature four additional categories to recognize more aspects of creative excellence in marketing. Here are this year’s categories:

Integrated Campaign: Recognizes excellence in telling a cohesive campaign story across multiple channels
Craft: Recognizes excellence in film, photography, copywriting, user experience and/or sequencing
Social Technology (new): Recognizes the best technology integration or application built with Facebook
Media Strategy (new): Recognizes creative and effective use of media on Facebook using insights, data and targeting to inform strategy and drive business results
Facebook for Good (new): Recognizes excellence in campaigns created for charitable/non-profit organizations
New Frontiers (new): Recognizes excellence in campaigns for high-growth markets, including India, Southeast Asia, Latin America, Africa and the Middle East

Instagram campaigns

Historically, the Facebook Awards considered campaigns published on Facebook only. This year we’ll also consider work on Instagram (under the Craft category).

How to submit

The Facebook Awards are open to campaigns that ran between February 1, 2014 and March 31, 2015. Original work can be in any language, but submissions must be in English. To submit your campaign for review and for more details on voting criteria and timing, visit the Facebook Awards website. Good luck!