In a recent agency pitch, Starcom MediaVest Group Dubai has won the media buying and planning for Du a telecom brand based in UAE.
Aside from the media duties, SMG will also be handling the digital front for the brand in 2015. Incumbent on the account was OMD.
Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.”
The mandate covers media planning and buying, including digital, for 2015.