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Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019

Everybody’s favorite Pharaoh player is back at it on the advertising stage with his newest partnership with oil manufacturer Mobil. Only 5 days away from one of...

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

Egypt makes the headlines again as local telecom Orange gets announced as the 3rd most “popular global video ad” by YouTube on their new special Cannes Lions Ad...

Adzily: Bringing the perks of digital to mass reaching OOH advertising

Outdoor advertising and TV continue to be big brands’ go-to when it comes to mass reach, and who can blame them with all the amount of time we spend either on t...

Egypt Going Anti-Plastic: Brands For Saving The World

Shehab Abdel Wahab, Head of the Environmental Affairs Agency, declared that Egyptians use about 12 billion plastic bags each year in 2018. That’s a lot, and it ...

How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar”

Said to be biggest movie of Eid, and possibly the summer’s biggest blockbuster, El Mamar (The Passage) has a lot of expectations to meet. Already in cinemas, th...

Online Retailers vs Branded E-commerce Stores: What to Choose!

Going online is now the hottest way to buy and sell stuff. The convenience of shopping from home can’t be beaten, plus online stores give you so many more choic...

7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

Marketers usually see Ramadan for the beverage industry within the scope of El Classico, the long-going battle between the industry’s biggest champions, Pepsi v...

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Ramadan is ending, brands have stopped promoting and people are excited to eat anytime they please again. Ramadan 2019 wasn’t as exciting as the years past, but...

Careem Egypt: Bringing The Party To You, Ramadan Style

Ramadan is the ad Superbowl for MENA and that means a vast majority of brands save their budgets for a major extravagant ad to capture audiences during the seas...

Savage Marketing 2019: Big Names, Big Topics, Big Opportunities

Marketing events and conferences continue to build up momentum and powerful content, here and internationally, providing us marketers with exciting new concepts...

NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

Who knew that going into banks and checking our financial options could lead to a type of Post-traumatic stress disorder (PTSD)? We do, as most of the banks are...

Competition Watchdog Orders Glovo back to Egyptian Market

After a year of beating out established competitors such as Otlob, Spanish delivery startup Glovo bowed out of the Egyptian market at the end of April. The anno...