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People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks

Last week, the Ministry of Tourism of Egypt and international travel brand and agency Beautiful Destinations launched the country’s newest tourism campaign, Peo...

Digital Advertising: Past, Present & Future

 I often get asked how much has changed in the last 10 years I have worked in digital media and advertising. It’s a question we have seen many a panel discuss a...

Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

Despite fitting a certain niche, Silicon Valley has been attempting to showcase an entrepreneurial lifestyle and communicate the ups and downs and some of the m...

Burger King KSA Pushes Localization With New Arabic Alphabet Letter

Burger King Saudi Arabia has something to say about how you pronounce its name, and it’s both funny and relatable. Since July, the international burger brand ha...

Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons

After weeks of teasing this year’s finalists, Google has finally released the winner of the Google Lantern Awards 2019. Maybelline New York was announced yester...

A Student’s Life Changing Experience At Cannes Lions

Once I heard about the Young Lions Academy, I was determined to be part of this world-renowned program because of the amazing things I’d heard about it. A chanc...

Guerrilla Marketing Opportunities To Not Miss Out On

Guerrilla marketing is defined as different things by different people. But at its core, it is about embracing unconventional ways of promoting a product or ser...

Be The Next 007 You Want To Be With The Traveler Suit by Concrete

Talk about another Iconic campaign by fashion brand, Concrete, as they tackle a new iconic look; the James Bond Archetype. What is the James Bond Archetype? A s...

Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

Late last year, we announced that the world’s most creative festival, Cannes Lions, was to open up shop in Cairo through its new official representatives, The W...

Sports Support Beyond Football: Inertia’s Olympic Athletes Wins Gold

AFCON has officially ended with a happy ending for Algeria, and it is time once more to shine the spotlight on young sports players outside of the football fiel...

Shoelace: Google’s Newest Attempt At Social Networking Apps

After the not-so tragic loss of Google + earlier this year, Google is jumping back into the social networking game with a brand-new platform. The internet giant...