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Spotify prepares to launch in MENA

Anghami’s position as the region’s biggest music streaming platform is coming under fire as a leaked email is released. The world’s leading music streaming serv...

Case Study: Amr Diab and Vodafone dream wedding campaign

When we see Egyptians collaborating for random act of kindness, it ignites hope in our hearts again. In their latest initiative together, Vodafone and Amr Diab ...

Case Study: Real Estate and digital, what kind of content engages?

It’s not new news that digital is a strong contender for reaching massive audiences vs outdoor advertising. This doesn’t stop many brands from putting most of t...

Mohamed Salah and the Egyptian Football Association conflict: Different perspective

It has been above the fold, the major crisis that happened recently between the Liverpool and Egypt footballer, Mohamed Salah and the Egyptian Football Associat...

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

According to my eight-year-old daughter, Lara, who keeps inspiring me day after day, stories must have happy ending. Cinderella eventually finding her prince, t...

JWT loses Egypt’s tourism account to local agency Synergy

JWT is off Egypt’s tourism account next week. Egypt’s Ministry of Tourism will not renew the multi-million dollar contract with global advertising agency J. Wal...

6 worth it things to do during Creative Industry Summit [Ramadan Edition 2018]

It’s that time of year again when brands and marketing agencies assemble together to discuss the year’s best Ramadan campaigns, insights and trends. Ramadan con...

Christian Møller-Holst [Interview]: How CSR can become a profitable business model

Audiences are growing more business-savvy by the day, absorbing knowledge and quickly reacting to it through social media platforms. They have formed tribes and...

How to Be a Leader: 150 pages to leadership [Book Review]

Literacy and leadership skills aren’t a birthright, they are born from hard work, open minds and experience. This is why we thought a great way to celebrate Wor...

Is Ramadan Celeb Marketing still effective? [Interview]

Celebrity Marketing is always at its highest during the Ramadan Superbowl season, and sadly the approach continues to be the same every year. We all know how mu...

China’s richest man Jack Ma will retire on his 54th birthday

In an interview with the New York Times Jack Ma revealed his plan to step down as executive chairman of Alibaba on Monday. The retirement makes Ma one of the fi...

Flex is Ahmed El-Sakka’s New Superpower

Vodafone started a new campaign for the flex tariff named “Flex coins” with the hash-tag [#تعمل اكتر…خليك_فليكس ] starring Ahmed El-Sakka, the action icon...