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Talent in the Digital Era – How can brands become employee-friendly?

At a one-day special event, Edge Innovation Center collaborated with Egypt’s biggest online recruitment platform Wuzzuf and ITWORX Education, a leader in learni...

Nissan wins Dubai Lynx “Advertiser of the Year” 2019

It is only the 3rd week of the year but awards are already on top of mind. Press releases of some of the biggest wins of the marketing world are making it out, ...

The power of Hackathons: Vodafone shows off Tech focus with first Innovation Hackathon 010

Encouraging youth and enabling technological innovations are the future of growing major brands alongside digital transformation. It has become more and more im...

Etisalat Christmas Story: Shereen Reda and Santa Claus deliver the Emerald experience

The holidays are always a family season, to be filled with joy and laughter from both the fully grown and youth alike. As we pass the first part of the holiday ...

Digital Marketing Trends to Watch Out for in 2019

It’s the second week of the new year, it still seems like we have time to edit strategies and prepare for the new year ahead of us. It’s been a slow two w...

27 Quotes To Work By To Encourage A Better 2019

It’s 2019, and the new year is finally upon us. There is a new batch of 365 days, 365+ opportunities and 365+ chances to end another year with a bigger bang and...

2018 – A year full of achievements for Orange ends with YouTube’s Golden Play Button Award

2018 was a big year for this telecom service provider. The year saw Orange appear almost everywhere, beginning with their very first campaign of the year with A...

The Most Important Digital Metrics For Successful Digital Marketing in 2019

The numbers are your mightiest weapon for 2019 as digital and social analysis continue to display their powerful ability to strengthen campaigns and increase co...

Best friends with thieves? Ahram security’s newest campaign

Home security is no joke, millions of homes are broken into everyday all over the world. Home invasions, or burglary, aren’t just about the items looted, but it...

Discover how to engage with your chatbots with 3 examples

Lately, there has been a lot of local interest in chatbots, there is a slowly growing list of local brands using them as well. Unfortunately, when most brands a...

Social Media’s Influence on Cosmetics Industry: Medical Makeup in Egypt

Instagram and Facebook’s influence are not to be taken lightly by industries, and we’ve known it for a while now. Millennials and younger generations are changi...

Vodafone Talks: Career Development and Adding Value For Youth

Building a career is difficult, finding your purpose or what you want to do is just as equally hard; young and inexperienced, most of today’s youths are unsure ...