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How To Make Your Popups More Insta Worthy

Pop ups and social media have several important things in common. People love them, they are sharable experiences that have a deadline, it is completely differe...

Stan Lee’s 16 Quotes to Inspire Success in Your Life and Business

The patriarch of Marvel Comics, who helped usher a new era of comic books and entertainment, Stan Lee was just announced deceased, a year after his beloved wife...

MENA’s first GEN-operated Entrepreneurship Hub to open in Egypt by 2021

Since early November, Global Entrepreneurship Week (GEW) by the Global Entrepreneurship Network (GEN) has been in full swing, helping entrepreneurs of all ages ...

Hyde Park Developments Launches Farida Osman new personal brand

Young Olympian swimmer Farida Osman is an upcoming public figure, in and outside the pool. She is a growing aspirational brand, one that many brands are after. ...

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

In 2017, CAPMAS announced that there was over 9.4 million registered cars in the country, not to mention those that are currently not registered.  And although ...

Are local audiences ready for AR and VR? CGEVO talks about immersive experience

The local marketing scene continues to be full of potential, talent and self-imposed limitations. Many marketers remain persistent in the classic ways of mass a...

CIB wins Best Emerging Markets Bank award, shows power of local banking

Emerging markets are just that, emerging and constantly growing. They are growing forces of economic power that are still evolving and still innovating. While e...

Controversial Toyota Fortuner Ad: is it sexist or gender positioning?

In a world where every word spoken or written is criticized, being politically correct has taken center stage as an important focus for many brands. For some co...

NASA Girl’s BBQ turns to be social experiment on fake news

For the last few days, hundreds of Egyptians have fallen in love and filled with laughter after a young woman’s random Instagram story about a “space rocket bar...

How is Egypt’s Current Image?

The country continues to push through as a fresh batch of news hits the airwaves, both good and bad. Egypt’s reputation and image remains constantly changing, f...