Sony Mobile just hijacked Apple's iPhone 6S statement

Apple has unveiled a larger iPad tablet, a TV box with its own app store and new iPhones that can detect how firmly their screens are being pressed.

Also Read: Samsung attacks iPhone 5 in new Galaxy S3 print ad targeting US market

Although for three years, Apple and Samsung have clashed on a scale almost unprecedented in business history and on the reveal of iPhone 6 we witnessed Samsung launch It Doesn’t Take a Genius Campaign as response to Apple to be one of the chapters of the global great Smartphone War. A new Apple competitor seems to be busy coping and want to take a piece of the buzz created for Apple September Event.

Recommended: Social Media Newsjacking done right during the #AppleLive event

https://www.youtube.com/watch?v=aBYWGjIzvyw

Sony – The Only Thing That’s Better is Everything

As Apple and Samsung are getting friendly, Sony Mobiles is getting on board to replace Samsung role and play a desperate move to get attention for its Xperia smartphones family.

We wonder if the best Sony can do is: The only words that’s changed?