It was hard to ignore the great buzz created on all Social Media specifically on Twitter during Apple event with the 2 trending hashtags #AppleEvent and #AppleLive. With almost 803,712 tweets mentioned #applelive and 180,096 tweets for #appleevent in the last 24hrs, some brands couldn’t resist to join the digital conversation. We are not talking here about Samsung sponsored tweet which tried desperately to high-jack the attention, we are discussing an organic smart approach for the global event Newsjacking.
— MasterCard (@MasterCard) September 9, 2014
Just like a twist – it’s all in the wrist. pic.twitter.com/UDzFDAb78G
— Oreo Cookie (@Oreo) September 9, 2014
— Nokia (@nokia) September 9, 2014
— KITKAT (@KITKAT) September 9, 2014
— Sony Xperia (@sonyxperia) September 9, 2014
Clearly there are artful and tactical formula that make newsjacking difficult to implement, But! when done smart, relevant, channel-specific and popular it can amplify your digital influence and expand your reach.