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Social Media Newsjacking done right during the #AppleLive event

Social Media Newsjacking done right during the #AppleLive event

It was hard to ignore the great buzz created on all Social Media specifically on Twitter during Apple event with the 2 trending hashtags #AppleEvent and #AppleLive.  With almost 803,712 tweets mentioned #applelive and 180,096 tweets for #appleevent in the last 24hrs, some brands couldn’t resist to join the digital conversation. We are not talking here about Samsung sponsored tweet which tried desperately to high-jack the attention, we are discussing an organic smart approach for the global event Newsjacking.

Clearly there are artful and tactical formula that make newsjacking difficult to implement, But! when done smart, relevant, channel-specific and popular it can amplify your digital influence and expand your reach.

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