It was hard to ignore the great buzz created on all Social Media specifically on Twitter during Apple event with the 2 trending hashtags #AppleEvent and #AppleLive. With almost 803,712 tweets mentioned #applelive and 180,096 tweets for #appleevent in the last 24hrs, some brands couldn’t resist to join the digital conversation. We are not talking here about Samsung sponsored tweet which tried desperately to high-jack the attention, we are discussing an organic smart approach for the global event Newsjacking.
Who’s excited for easy & secure mobile payments with #ApplePay? We are! 🙂 #AppleLive
— MasterCard (@MasterCard) September 9, 2014
#MobilePayments in the @MLB app will be possible soon w/ #ApplePay + MasterCard. That’s Priceless! #AppleLive pic.twitter.com/z5mzWWMaQ7 — MasterCard (@MasterCard) September 9, 2014
Just like a twist – it’s all in the wrist. pic.twitter.com/UDzFDAb78G
— Oreo Cookie (@Oreo) September 9, 2014
Happy To Congratulate #Apple on joining the world of big screens! pic.twitter.com/7nLUYAr4Nd — HTC UK (@HTC_UK) September 9, 2014
We take things personally too. #Cortana vs #Siri https://t.co/VDfsJaGJ10
— Nokia (@nokia) September 9, 2014
The #miZXFLUX app is now available for free on iOS and Android! Infinite possibilities: https://t.co/hSh2a3amIe pic.twitter.com/45SfaGBW8E — adidas (@adidas) August 22, 2014
We’re getting flashbacks to last year with all this #iPhone6 & #iPhone6Plus talk! #KITKATAndroid https://t.co/3B6hnS9hhb
— KITKAT (@KITKAT) September 9, 2014
So the #AppleWatch will measure heartbeat? Hope the scale is high enough….. pic.twitter.com/DB9FKB0f5c — NissanUK (@NissanUK) September 9, 2014
For those of you with battery issues during the live stream, you missed the BIG news… https://t.co/cIGvc2Mx9G pic.twitter.com/XNZddnO6FK
— Sony Xperia (@sonyxperia) September 9, 2014
Clearly there are artful and tactical formula that make newsjacking difficult to implement, But! when done smart, relevant, channel-specific and popular it can amplify your digital influence and expand your reach.
