Brand Management, Entrepreneurship

7 Habits of Highly Effective Entrepreneurs

Entrepreneurship isn’t for the faint at heart. Successful Entrepreneurs got productive habits that allow them to create more success in a few…

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Entrepreneurship isn’t for the faint at heart. Successful Entrepreneurs got productive habits that allow them to create more success in a few years than most people do in their entire lifetime. Find advice from INJAZ Egypt and the Start Up Egypt finalists

1- Dreaming Big

Entrepreneurs are driven by a greater purpose, a unique calling, and there’s nothing their imaginations can’t dream up. Motivated by achievement more than money, their goal is to innovate and excel.

2- Getting Out of their Comfort Zone

Risk-takers, daredevils, adventurers – entrepreneurs are all about taking chances and braving new territory. They are free spirits who trust their instincts and intuition.

We all think we want to work for someone, but we need to think that we can work for ourselves. – RecycloBekia, Start Up Egypt finalist

3- Never Taking No for an Answer

Where there’s a will there’s a way. Impossible is not a word they can tolerate.

4- Going the Extra Mile

They get the job done. From dealing with customers to tending to their teams, entrepreneurs find solutions.

Everyday we are learning something new. And everything we are learning will make the business stronger, and make starting another new business easier. Never stop learning.  – SOLETRIK, Start Up Egypt finalist

5- Being Flexible

Extremely adaptable, true entrepreneurs can shift gears easily, and if something doesn’t work one way they try it another way, again and again until it works. They welcome constructive criticism and take it seriously so they continuously improve themselves.

Expect that not everything will go according to your plan and that way you will be prepared for the unexpected. That is great planning. – EDUTKS, Start Up Egypt finalist

6- Madly Loving What they Do

Wild passion drives them and fuels their business. If it isn’t exciting, they can do without it, and the 9am to 5pm routine just isn’t for them. They are continuously inspired and they treat their business like their baby.

Start up what you can do best – start your business in an area that you are passionate about and have expertise in … If you have a creative idea that doesn’t create value, it will not create a business. – LEANUTION, Start Up Egypt finalist

7- Checking Their Ego At The Door

This last habit is critical to growing a successful business. Entrepreneurs who keep their egos in check lead the most highly-motivated teams and are able to create great networks to further their business.

INJAZ Egypt has been a RiseUp partner for three years. For this year’s RiseUp Summit, INJAZ is bringing part of the “Entrepreneurship Know-How” track to #RiseUp15 through talks and panel discussions.

To register for the summit, visit: www.riseupsummit.com

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018

 

The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.

 

Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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Brand Management, Featured Stories, Public Relations

Protecting brand reputation in the MENA, are you doing it right?

As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact,…

As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell.

But that usually comes with a price tag attached to it.

This ease of communications is a double-edged sword. Today everyone with a smart phone is a journalist. Both governments and businesses need to maintain an open communication channel with their customers and exercise more transparency and openness.

The need for clear and effective crisis communication strategies has never been more critical to the survival and success of organizations and the protection of their corporate image.

Over the past few years, the Middle East region witnessed immense economic, social and geopolitical volatility affecting governments, businesses and individuals at all levels. Leaders’ ability to communicate effectively and handle crises has never been more important.

FAILING TO PREPARE IS PREPARING TO FAIL

The topic of Crisis is one that is usually shied away from, yet it is of great importance to talk about. Crises are critical for any institution, company, country, even an individual. Although they are often associated with tension and insecurity, they are also an opportunity to build and improve.

From a leadership perspective, we always need to be prepared, as Crises do happen and succeeding in a crisis is not only about how professional an entity is in handling the crisis, but also how prepared it was to handle such a crisis before it happens. Reputations are built over a long time, and are a result of continuous and effective communication with stakeholders, excellence in customer service, and well prepared crisis planning.

ARE WE DOING RIGHT?

A key question to ask ourselves: Are brands communicating effectively and are we doing Crisis Communications right in the Middle East region?

The Middle East region is a vast conglomerate of markets with different cultures, history and varying stages of market development. It is mostly mistaken that the all the markets in the Middle East are the same and that it’s a once size fits all when it comes to communicating or managing and protecting brands. Unfortunately, that is the illusion. Our region speaks the same language and may be culturally and historically close, but when it comes to doing business, each country is completely different and requires a different approach that suits the local market and audience.

For brands to communicate more effectively and navigate successfully through Crises, understanding the cultural differences, geo-politics, media, and public sentiment is a key enabler.

Our region has seen a significant increase in the number of crises across all industries. With the public sharing opinions and communicating over social media, managing brand reputations especially during crises has taken a whole new direction. A lot of organizations may ‘think’ that they are doing it right. It is an area that is constantly evolving, and hence the need to constantly be looking at updating and upgrading their practices and protocols.

As we move forward, Crisis communications needs to keep evolving in line with the changing environment. Effective communication has never been more important to protect a brand’s reputation and not just with external stakeholders but even more importantly with the internal audience – employees.

Employees are the organization’s most trusted and most reliable brand ambassadors and the biggest impactor on its reputation. Many organizations today still don’t appreciate the importance of the role of internal communications and may not realize the impact of not having an effective internal comms strategy in place.

COMMUNICATION IS COLLABORATION

If an organization doesn’t communicate, and effectively as well, with its employees it runs the risk of losing a lot more than just a reputation. It may lose the entire business. Well informed employees will deliver the right message to the external stakeholders and that in my opinion is the most effective way for a brand to communicate, even more specifically during a crisis.

Another key obstacle lies in the misalignment of communication channels within an organization, and its agency partner especially in times of Crisis. Communication is all about collaboration. Today, many clients still view the agency as an outsider and third party.

From a client perspective, many agencies are more concerned with bringing in more clients, and making more money rather than working closely with the client’s team to develop customized communication protocols that suit the needs and requirements of these clients. Unfortunately, there are still many agencies that work with the concept of a one-size fits all approach and focuses on selling ready-made solutions to their clients.

Some agencies position crisis communications as a product that they could monetize on through off-the-shelf modules or training, rather than a value-added service to the client.

Both clients and agencies need to shift their mindset around their relationship from one of ‘service-provider’ to one of partnership. Agencies need to be immersed in their clients’ business from day one as a partner that fully understands the client communication and business objectives as well work hand-in-hand to ensure that clients’ brands are communicated effectively and in a manner that preserves and protects its reputation.

Only then will the real benefit of a partnership be achieved. Only then can agencies really communicate, manage and protect their client’s brands and reputations effectively and efficiently. Reputations today need a lot more work to build and protect especially with the increasing digital transformation we are witnessing.

Today we are living in a digital era where we are swimming in a sea of stories, real and false news and truths and half-truths. The accessibility of social media, and its power in giving a voice to all stakeholders, on any topic and at any time, has made communication professionals jobs a lot more challenging.

The digital media landscape has brought with it a mass of data to the forefront. Brands today have a tougher job communicating their brand to their consumers. One may think that social media has made it easier to communicate, but that ease comes with a hefty price tag. Many clients are still struggling today to communicate effectively online and more importantly, protect their brand’s reputation on the digital platform.

Without the right processes and protocols to communicate effectively online, clients and agencies alike will suffer the consequences.

During a crisis, and today more than ever, communicators should be advising their leaders to go back to the core basics and more importantly adapt them to suit the digital landscape. They need to be truthful, authentic, prompt, brief and always accessible.

The news-cycle today moves at a much faster pace than before. And hence, the speed of collecting facts, and all ‘sides’ of the story are key to delivering a well-rounded story to the public. Brands need to realize that to communicate effectively with their stakeholders they need to be quick, efficient and deliver the right message at the right time.

Long gone are the days when consumers would have to wait for their voice to be heard and then wait for the response if any. Today they have their own social platforms where their voices are heard instantly and not just by the brands, but by other consumers and stakeholders who will react to it immediately.

There were times when business or media controlled the narrative. Today, it’s the public who controls the stories; they are not only a source of information but also demand information, they dictate the pace and hence they now control the narrative.

For more information on the conference and training, please visit the website: www.letstalkevent.com

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Entrepreneurship, Interviews, Opinions

Explaining Affiliate Marketing as emerging market in MENA region

In an office in agency filled Mohandessin, Araby Ads prepare to expand as they move into their new and larger…

In an office in agency filled Mohandessin, Araby Ads prepare to expand as they move into their new and larger office. As the people behind the growth of Affiliate Marketing in Egypt, Araby Ads is also preparing for its first paid Arab Affiliate Summit, where freelancers and companies come together to discuss the market’s growth and trends.

Sitting down with CEO and co-founder of Araby Ads and the Arab Affiliate Summit, Think Marketing learns more about Mahmoud Fathy and this new emerging market.

 

All right, let’s start slowly. From Physics to a niche marketing industry, and by 26 already a founder of a large company (Araby Ads), how was the transition from a Physics major to marketing then entrepreneurship?

At first, it was all about trying to build my career. With universities in Egypt, I felt unsure about my future, so I tried to make money. I tried to build my own business.

When I thought about my studies in physics, I realized it wasn’t the perfect or greatest match for me, so I decided to make money online.

When searching through the internet, under how to make money online in Arabic, you will find a lot of scams, a lot of spam. I kept searching until I found some articles on Affiliate Marketing, which I studied for 2 years.

I first worked at Bayt.com, where I soon became their top performer, and I was paid around 200k USD in the first year. I also worked at the region’s first performance marketing agency called IKOO.com, it was also the regions first affiliate network. I also became their top performer by the end of the year.

Soon, I felt like it was time, so I started building my team, some of them are still with me, and started to work as a small media buying team, working with clients such as IKOO and Bayt. And from there, we built.

Now we [Araby Ads] have over 70 employees, and I believe we are the leading affiliate network in the Middle East.

 

So, your company, Araby Ads, is aimed towards Affiliate marketing. Could you quickly elaborate on what is Affiliate Marketing?

Affiliate Marketing is a type of Performance Marketing.

The main goal of an Affiliate is to make money online, so how do they do it? They can approach companies, such as Amazon, and tell them they would like to work for them. They will most likely be told that they can work as a freelancer. If they are able to promote their products or send them users that are willing to buy something, they will pay the freelancer [affiliate] around 10% of the Sale.

This process is called Affiliate Marketing.

So, the advertiser, Amazon, will pay for any conversions received from the freelancer’s website.

If you are an influencer, and have a following on Facebook or etc, your audience is listening to you. So why not make a video talking about Amazon’s new iPhone?

Let’s say, I am an influencer, and I want to make money from my audience. So I can make a video talking about the new iPhone and its features, that it can be found on Amazon, and here is a special link to a discount from me.

Your audience trusts you, so they will click on the link and buy the iPhone. Now I have helped Amazon make a sale, so Amazon will now pay me for every conversion around 10%. This is one example of how affiliates can make money.

So how does it work?

Can you write a blog post, can you make a video, can you convince your audience to buy something from this special link?

The main things to think about are does your audience trust you? Will they interact with your content?

It is all about targeting your audience correctly, and having them trust you and your content.

 

Tell us then, what made you venture into Affiliate marketing? It’s a tight market that most don’t think of in the MENA region.

As a start, it was purely about making money, to be honest.

But after a while, what was my goal? I already made a lot of money as a freelancer, and I can work at any time as long as I have internet and a computer. So, I thought to myself, why not enjoy what I am doing?

It became not about being an affiliate, but building a business. As a young businessman, I wanted to introduce the concept [of affiliate marketing] to the market here.  I wanted to build a business from a local Egyptian one to an international one.

I wanted to become the one place where people know, if you are looking for Affiliate Marketing in the MENA region, there is one destination, Araby Ads. If you want to make [or attend] an event, there is only the Arab Affiliate Summit.

 

So, tell us about the Arab Affiliate Summit, which was created by your company 4 years ago. What made you decide that we needed a place to meet, learn, connect and start talking about Affiliate marketing?

We have a lot of opportunity with Affiliate marketing here in the Middle East. There was no competition, no market, we created the market. So, we said to ourselves, how about we invest in the market? To educate the market.

Most freelancers don’t know a lot about Affiliate Marketing, so we want to educate them. When it comes to advertisers, when it comes to affiliates, and connect all of them in one place.

It was, honestly, also about leaving a legacy. That was our hope.

We already had money, I personally was already rich from being a freelancer, and so was my partner. So, we thought, what about giving back to our industry?

 

And how did that go?

Our first summit was actually free. The first year was the hardest for us, we tried to introduce a new concept to the market. We heard a lot of “no, this isn’t right. No, you have a hidden agenda!” I mean, guys, come on! It was a free event, we didn’t need anything, just attend.

 

Well, we Egyptians don’t accept free.

Yup!

 

Let’s talk Affiliate marketing in the region. Worldwide, this particular marketing industry makes over $7 Billion dollars a year, just how much of that is made in Egypt and the MENA region?

Egypt made around 100 million USD last year, and the MENA region market is around 300 million. The growth rate in Egypt is around 100%.

This year, my company alone, will make around 200 million USD, so the overall market would be around 300 million. We are also trying to expand in Algeria, Sudan, and other countries.

 

How has the industry affected the economy? Has it helped the local economy through ways such as self-employment, increase in GDP, etc?

I enjoy helping both sides, I am trying to help the freelancers just like me and you, or anyone in this country who wants to make money online with a trusted company.  We are trying to get them jobs to help with unemployment.

They contribute to the economy by putting their money in the bank at the end of the day.

 

What are the current ways for affiliates to serve ads, sponsorship or product placement? Are there any new trends that we should look out for?

Influencers because they trust them now, they follow them and their recommendations, and online ads such as Instagram and Facebook ads.

Unfortunately, influencers don’t have as much effect here as they do in the Gulf countries, because Egyptians lose trust in influencers when they start doing ads.

 

What other type of content do you believe will explode in the near future?

A kind of blogging called comparison websites.

 

Should Affiliate marketing be something both small and large companies focus on? Does it make a difference for both sides, or only for certain players?

In the end, both types of companies can benefit from [Affiliate Marketing], because in the end of the day, they want revenue.

For me, big companies are easier to work with because people already trust them, know them and their products well, but they prefer the traditional way of marketing.

But I prefer to work with small companies, because I believe it is more challenging, and I really like to grow with my clients.

 

Who are these affiliates? Who are they, why do they enjoy or prefer this type of work, and are they actually making enough?

All of the are like you and me. Most of them are jobless, they are looking to make a family, but they all face the same issue? They finish college and they ask themselves “what do I do now?”

They want to make something of themselves, they believe in the internet and that it can make great things. Most of them hate their full-time jobs, they love to be free.

Statistically, around of 80% of the affiliates are male. I do think that this model would be perfect for the females in this country, since both genders are already looking for jobs, but females in our region have a lot of issues, aside from cultural issues.

I believe that working from home is the best option for them, to live the lifestyle they are looking for without issues from men and cultural norms in closed countries.

 

Lastly, how would you advise those who are interested in joining the industry as an affiliate?

To be committed, and don’t think it is an easy job. You have to build a good and diverse profile, learn marketing and use your money effectively when it comes to online ads.

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