News & Trends

Saving time tips for marketers

For me, going to a hair cutting saloon is a necessary evil – it has to be quick, efficient and should not make me look any worse than I looked before I entered the saloon.  In the short time I have been here in Dubai I have used 2 different saloons during my last 2 hair-cutting occasions.

This time I was in a dilemma – which one should I go to?  Both of them are situated on the same street, charge the same fee, have equally pleasant barbers, and both were similar in terms of the end-result.

Standing in front of the outlets, I did a quick assessment.

Saloon A had a barber who was quick.  I know from my previous experience he took only 20 minutes to cut my hair.  But there is a 20 minute waiting time as there was at least one other person waiting his turn ahead of me.  So total time in his shop = 40 minutes.

Saloon B had a barber who was relatively slow.  From experience I know he takes 40 minutes to cut my hair – but there is no waiting time as I could see the saloon was empty.  So total time in his shop is also 40 minutes.

As I mentioned the end result of A or B was identical – both cut my hair equally well – and both will consume an equal amount of my time – 40 minutes.  So which one do you think I selected?

This is the way I arrived at my decision : in Saloon A I would be idly waiting my turn for 20 minutes – that is like waste of time for me.  In Saloon B there is no waste of time as I will be engaged all of the 40 minutes.

So to save my time I chose Saloon B.

Ram Mohan J Rao

Market Research & Consulting Ex- Managing Director, Nielsen Egypt