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Creativity has no limit and that’s why many campaigns leave their marks in the marketing and advertising sector. Any brand needs to hammer on its USPs in its campaigns for the audience to know and remember, but most importantly to present the message creatively so it doesn’t become redundant and gets forgotten easily. You might generate a smart idea for a campaign, but when you start taking action you might find out that the idea is not suitable or not creative enough for the audience to understand, enjoy, and remember. Samsung created a very smart campaign with a clear message and smart direction that serves the brand very well.
The Power of Music: Samsung’s Energetic Campaign
The campaign took a youthful direction with the song and its words. The song was energetic and here comes the importance of jingles. Many campaigns are remembered nowadays for their jingles and how nice their songs were. The song does position Samsung in this campaign as a youthful brand that sings and dances. When your brand is always focused on being youthful and keeping up with trends gives a sense of modernity to the audience. The choice of colors in the song and the lights also gives a sense of youthfulness.
Smart & Playful Campaign Slogan “A نفسك في“
The concept of “A نفسك في” is very smart and creative. Incorporating the product’s name in the campaign and using it as the campaign’s name and using it in the song is very creative. The campaign did hammer very well on the product. The concept or the idea of the campaign and the brand’s name did work in harmony to create a creative outcome.
Harmonizing the idea, USPs and the product’s/service’s name serves the brand and makes the campaign unique. It is important to make sure that your campaign will be able to deliver the message in the best possible way, so you can wait for a positive outcome. The sentence “A نفسك في” in Arabic means What do you wish for? Or what do you want? The campaign’s name shows how strong the product is and how you will find all that you wish for in this phone.
Selecting The Right Celebrity For Youth
The choice of the singer is very good. Wegz did serve the campaign very well because he is known for his youthful songs. Wegz has a huge fanbase in Egypt and the Middle East which is why he is a prominent figure and can have a strong influence on the market. The campaign took a youthful direction which is why Wegz is a perfect choice for the campaign because most of his fans are youth.
Choosing the right celebrity for your campaign is very important because you can get a celebrity that is loved by many people, but doesn’t resonate with the brand or with the campaign’s direction. Picking the right celebrity needs a strategy and research on the market to which celebrity is trending now and whether he or she will serve the campaign or not. The research phase is very important before launching any campaign because it gives you an idea about the market and what is the audience looking for.
Turning Product Features Into a Tune
The song’s words did hammer on the product’s USPs. The song’s words and its video clip showed how the product is fast, secure, and more. Incorporating the product’s USPs in the song makes them memorable for the audience. Have you ever gone to buy a product or service and from how creative the campaign was you memorized the product’s USPs? Well, this happened to me sometimes especially when I was a kid I used to watch toy ads on the TV, so when I went to the toy store I remembered the USPs of the toys I watched on the TV and I would try to convince my parents to buy them for me.
Samsung raised the bar in the competition. The campaign was very smart and creative. Samsung used many elements in its latest campaign and they worked together in harmony to serve the brand and the campaign very well. It is not easy to create a campaign that has a strong impact without strategy and objectives. The campaign was clear and energetic. The choice of Wegz was very smart and served the campaign in the best way possible. The campaign’s video clip views on Facebook are 79 Million, data gathered on August 13, 2024, 6:18 PM, and YouTube 12 Million, data gathered on August 13, 2024, 6:18 PM.
