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Salah El Din Aloui appointed as OC general manager for Egypt office

Organizational Consultants (OC), a leading communications firm in Egypt and Dubai, has announced the appointment of Salah El Din Aloui as its new General Manager. Aloui will be responsible for fully managing and supervising Egypt’s office, its accounts and the overall business.

“I am very pleased that Salah has joined our team. His years of experience in Public Relations across multiple sectors and disciplines make him an asset to OC” said Maha Abouelenein, Founder and Managing Director of OC in Egypt and Dubai; “the Cairo office plans to expand greatly under his guidance, and I strongly believe that with the expanded team in Egypt, we’ll accomplish great things in 2016.”

Aloui has 14 years of solid and deep communications and public relations experience, gathered from working as the Media Relations Manager at an international public relations firm for more than 7 years, and at Qalaa Holdings (previously known as Citadel Capital), which is the leading investment company in Africa and the Middle East. At Qalaa Holdings, Aloui oversaw all the major communication functions across its 15-country footprint, through 19 sectors and 118 companies. In his leading the financial communications for the firm’s public listing on the EGX in 2009, Aloui called on his 4 year track record in strategic business planning, marketing and communications, crisis management and public affairs.

“I look forward to be a part of OC’s sustainable success. The opportunity to work in a leading communications firm is fascinating,” said Salah. “I am moreover very excited to be a part of a firm with a clear vision and experienced team,” added Salah.

Salah El Din Aloui - Organizational Consultants (OC) General Manager for Egypt officePrior to joining the OC team, Aloui was also the Deputy General Manager at one of Egypt’s top PR agencies for the last 2 years, where he was responsible for business development, managing day to day work of the PR teams and training them, and additionally playing a crucial senior and strategic role in supporting the Managing Director and CEO, to overall positioning and guidance of the company. As part of his position, Aloui was responsible for directly handling a group of strategic clients in important sectors including Energy, Oil & Gas, FMCG and Automotive.

Organizational Consultants (OC) is a regional communications firm that specializes in providing strategic communications for businesses in Cairo and Dubai. Founded in 2004 by Maha Abouelenein, the former Head of Communications at Google in the MENA, OC’s caters to the PR and communications needs of a wide range of national and international clients. OC is maintained by a team of hand-picked professionals with global expertise, delivering top-notch results to clients. With over 20 years of experience, OC prides in its ability to keep up with the times and latest communications trends, as well as creating and adding value to businesses. OC founded its Dubai office in 2013, and now serves both the Gulf and Global corporate communities through both its offices.

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