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Since the rise of AI, many jobs have become easy, and many tasks that require a lot of time take less than a minute. As we all know, everything has positive and negative sides. AI is great and helps in many things, but it should never supersede its creator, which is the human mind. You should not shut your brain down and let the AI do the work, but you can work both in harmony and create a great outcome. That is why creativity is important because AI is not creative without your mind. AI now has the ability to generate ads, which is great because it will help in many things, but is it always great, or there might be some problems with that?
Timeless Icons Reimagined: Om Kalthoum and Soad Hosny Brought to Life Through AI Creativity
In a creative move, graphic designer Ashraf Elalamy created a fictional video featuring fully AI-generated renditions of two iconic figures in Egyptian culture—Om Kalthoum and Soad Hosny buying jewelry at El Sergany Jewelries. This marks a significant milestone at the intersection of technology, culture, and marketing.
The video leverages advanced AI technology to recreate these beloved personalities in stunning detail, embodying elegance and timeless beauty. The AI algorithms were fed extensive data, including images, voice recordings, and video footage, to produce lifelike representations of Om Kalthoum and Soad Hosny, each adorned with exquisite jewelry designs.
Om Kalthoum’s AI Portrayal
In the video, Om Kalthoum, often referred to as the Star of the East, is depicted in her classic pose, with a handkerchief in one hand and wearing El Sergany’s signature necklace. The AI captures her regal aura and the emotional depth she conveyed in her music, connecting her legacy with the brand’s heritage.
Soad Hosny’s AI Portrayal
Conversely, Soad Hosny, the Cinderella of Egyptian cinema, is shown in a more playful yet sophisticated setting, reminiscent of her most memorable film roles. Her AI-generated image sparkles with youth and vibrancy, complemented by El Sergany’s modern jewelry pieces, bridging the gap between the past and the present.
AI in Advertising: Balancing the Pros and Cons
Artificial Intelligence (AI) is reshaping the landscape of digital advertising by enabling businesses to create more personalized, engaging, and cost-effective ads. AI-generated ads leverage advanced algorithms to optimize ad content, placement, and targeting, revolutionizing how companies interact with potential customers. This article delves into the mechanics, benefits, and considerations of AI-generated advertisements.
AI ads have been known to many people, and AI is always upgrading the quality of videos and images. Integrating AI into your creative work helps in the outcome of your work, and it can enhance its quality, but should AI be the one who thinks? Well, of course not, you should be the one who is driving the creative wheel. AI needs your direction to create what you need, so yes, AI is here to make your life easier, not to replace you.
The Positive Impact of AI in Advertising: Saving Time, Money, and Effort
Let’s talk about the positive side of AI with ads. AI can help generate images or videos in a very short time, so it does cut short a large amount of time. This will help instead of capturing the shots you need manually; AI can generate them for you. It can help you write captivating scripts for videos, so you don’t have to spend much time researching and writing. AI is cost-friendly, so you don’t need much money to create videos or ads, but in real life, if you need to film an ad, you need a whole crew, and you need many types of equipment that require a lot of money and paperwork.
Benefits and Innovations
This AI-driven approach offers multiple advantages:
- Reviving Legends: By using AI, the Ad brings cultural icons back to the forefront of public consciousness, connecting new generations with their rich heritage.
- Targeted Engagement: The familiar faces of Om Kalthoum and Soad Hosny are likely to capture the attention of both older audiences who cherish their memory and younger demographics intrigued by their enduring legacies.
- Creative Freedom: AI technology provides a unique opportunity to explore creative concepts that were previously impossible, such as featuring historical figures in modern contexts.
The Downsides of AI in Advertising: Ethical and Creative Challenges
Not all things are one hundred percent positive, as mentioned, everything has two sides. AI can generate videos or images of celebrities, which is great, but what about copyright issues? This is a big issue because you are not supposed to use any celebrity in any ad unless you have their permission to do so. Sometimes, people lose their creative vision and let AI handle everything from A to Z. AI can mimic creativity but often lacks the emotional depth, cultural nuance, and originality of human-generated ideas.
Ethical Considerations
While the campaign is innovative, it also raises important ethical questions:
- Consent and Likeness: Using the likenesses of deceased personalities involves navigating complex issues of consent and intellectual property rights.
- Authenticity: There is a fine balance between using AI to honor a legacy and risking the dilution of authentic representations.
- Emotional Impact: The use of AI-generated images of beloved figures must be handled sensitively to avoid alienating fans who might find digital recreations disconcerting.
The Balance of AI in Advertising: Enhancing Creativity Without Replacing It
AI can be good or bad, depending on how you use it. You can use AI to assist you in your job and help you with complex tasks to make it easier, or you can overuse it and let it do everything and let your brain shut down. Being in the middle is the best thing with AI. Don’t overuse AI because, involuntarily, your brain will shut down, but you can use it with a certain limit that doesn’t affect your creative thinking. Beware that lack of AI usage is a problem because the world is upgrading, and you should always upgrade yourself and your skills, so you need to at least know the basics of how to use AI or work with it.
In conclusion, AI is a powerful tool that has transformed the way we approach creative work, particularly in advertising. While it brings efficiency, cost-effectiveness, and innovation to the table, it should never replace the human mind’s creativity, intuition, and emotional depth. Striking the right balance between utilizing AI and fostering your own creative abilities is the key to achieving outstanding results. Let AI assist and inspire you, but always remember to stay in the driver’s seat. As the world evolves, so should we—embracing AI not as a replacement but as a collaborator that enhances our creative journey. Keep learning, keep creating, and let the synergy of human ingenuity and AI innovation pave the way for remarkable outcomes.