The Responsible Young Drivers Foundation started its activities in 1990. Since then, RYD has carried out more than 1.000 actions. Responsible Young Drivers is based in Brussels (Belgium) and has branches in Luxembourg and the Netherlands.
The main objective of Responsible Young Drivers (hereinafter called RYD) is to favour road safety among young drivers. The volunteers wish to make young people aware of the importance of responsible driving.
FACEBOOK, TWITTER AND SNAPCHAT HAVE NO PLACE ON THE ROAD. USING THE PHONE WHILE DRIVING IS RESPONSIBLE OF 1 ACCIDENT IN 10.
Responsible Young Drivers, a road safety volunteer organisation for and by young drivers in Belgium, are honing in on that message and ad agency ESA Saint Luc Tournai has created an impressive series of print ads to illustrate the point, all captioned with: “[Facebook/Twitter/Snapchat] have no place on the road. Using the phone while driving is responsible for 1 accident in every 10.”
Check them out below:
Client: Responsible Young Drivers
Advertising School: ESA Saint Luc Tournai, Belgium
Art Director / Copywriter: Thibaut Manent