Rumors spread about Real Madrid and Portugal striker Cristiano Ronaldo will open the first ever branch in Egypt for his CR7 footwear brand in Alexandria on 7 January. Think Marketing contacted Mustafa Hashem Group Shopping & Retail and they denied the news Cristiano Ronaldo viist to Alexandria but confirmed that Egypt’s first CR7 store, which is set to open at City Center to casual and formal shirts, the shop will be unveiled at 7PM according to selling everything from CR7 branded underwear and socks.
The 30-year-old Ronaldo is one of the most highly paid and recognizable athletes in the world. He has marketing deals with numerous major brands. His Facebook page has more than 108,624,895 fans and Ronaldo is arguably the most popular athlete on the planet with 174 million followers across Facebook, Twitter, and Instagram.
Ronaldo made it into the ‘Forbes Fab 40’, which ranks the most valuable sports brands in the fields of athletes, businesses, events and teams. With lending his name to fashion, however, Ronaldo announced at the end of 2015 that he would be teaming up with Portugal’s biggest hotel chain, Pestana, to open four CR7 hotels.
The former Manchester United superstar has already launched his own personalised range of underwear, shirts and fragrances. Besides underwear, his brand is already expanding into shirts and shoes.
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On Sunday, the CR7 brand launched a page event “1st CR7 store opening in Egypt” on Facebook, inviting people to attend the event of opening the first ever branch for the mark in Egypt.
“Golden Five Group cordially invites you to celebrate with us our first store opening worldwide for our newest brand CR7 Cristiano Ronaldo Footwear, City Centre Alex, Unit #60,” the statement on the CR7 Egypt page said.
The page quickly found a warm welcome from Egyptian football fans, who wondered if Ronaldo will attend the opening ceremony in Alexandria this week. CR7 is opening in Alexandria and REal Madrid fans couldn’t be happier. Bad luck Messi fans.