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Google: Helping refugees access education and information

Think Marketing
By Think Marketing Published January 27, 2016 Digital Marketing
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Google: Helping refugees access education and information
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Ahmed is an economics student from Aleppo in Syria. Last year he was forced to leave his hometown because of the war that has forced millions of his compatriots out of their country. He left his family and his studies—everything—behind to find a better future in Europe. Now safe in Berlin, his dream is to continue his studies and eventually become a teacher at a university in Germany.

As they make it through a dangerous journey, the first thing refugees need is to find shelter, food and access to care. But soon enough, they have to learn the local language, acquire skills to work in a new country, and figure out a way to continue their studies—all in an effort to reclaim and reconnect with the lives they had before.

Last fall, we shared how we’re supporting organizations on the frontline of providing essential humanitarian relief support. But we also wanted to do something to help with refugees’ long-term challenges, such as the need for access to information and education. So today, we’re making a $5.3 million Google.org grant to support the launch of Project Reconnect, a program by NetHope to equip nonprofits working with refugees in Germany with Chromebooks, in order to facilitate easier access to education for refugees like Ahmed.

Chromebooks have proven to be a good fit for education purposes. They can be easily set up to run education or language learning apps. They’re automatically kept up to date with the latest features, apps and virus protection. And they can be configured and managed by a central administrator (in this case the nonprofits) to offer relevant programs, content and materials depending on the situation. For example, they can run an educational game for children, a language course for younger adults or even feature information about the asylum application process on a pre-installed homepage.

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Nonprofits can apply today on this website. Many organizations and their staff are doing incredible work in very difficult circumstances to help with this crisis. We hope that by supporting these nonprofits, we can help people like Ahmed on the next step of their journey.




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