Ramadan is known as the season of advertising; Each brand and sector competes to win the best Ramadan advert. This month is a very competitive time, especially for the food and beverage sector.
From storytelling and music to celebrity appearances and family-focused narratives, this year’s Ramadan adverts showcase a variety of creative approaches to connect with audiences and stand out during the season.
This article covers all F&B brands that launched campaigns this Ramadan.
F&B:
Nescafe Egypt
Nescafé has launched its Ramadan campaign, but unfortunately, the advert’s idea wasn’t aligned with the season. The campaign didn’t capture the spirit of Ramadan and focused on only one segment of the audience, speaking only to youth.
This creates an issue because few viewers will be able to relate to the campaign’s message.
The campaign struggled to connect with the spirit of the season, largely because its concept did not align with the themes audiences typically expect during Ramadan.
While the advert sought to engage viewers with a youth-focused approach, it limited its appeal by targeting only one segment. Ramadan campaigns usually resonate most when they reflect shared traditions and moments that bring different generations together. By focusing primarily on younger viewers, the message became less relatable to the brand’s broader audience, ultimately reducing the campaign’s ability to connect with viewers during a culturally significant period.
Juhayna Dairy
Ramadan is the perfect season for all dairy products, as the consumption increases. Juhayna responded very well by launching new Ramadan-inspired flavors through its Ramadan campaign.
Across 5 copies, the campaign announced new milk and yogurt flavors and larger sizes. The campaign is simple, clear, and straight to the point.
Rather than relying on complex storytelling, the campaign focuses on clearly communicating the product updates, ensuring that the message is easy for audiences to understand. This simple, direct approach allows the brand to emphasize practicality and relevance at a time when dairy products are widely consumed in Ramadan meals.
Larch Egypt
The cake brand Larch collaborated with the singer Ruby this Ramadan and launched a fun, catchy jingle-based advert.
A cake brand offering a range of dessert options entered the Ramadan advertising scene with a campaign that highlights its product as convenient indulgences available in supermarkets. The advert focuses on showcasing the cake as ready-to-enjoy snacks that can easily fit into everyday moments during the holy month, whether after iftar or during late-night gatherings.
The campaign positions the brand as a simple yet satisfying choice for those looking to enjoy a quick, sweet bite without the need for preparation.
Obour Land X Amir Karara
Obour Lands launched a 3-advert campaign starring actor Amir Karara. Humor is one of the reasons this campaign succeeded.
This campaign demonstrates one of the more effective uses of celebrity presence in Ramadan 2026 advertising. Rather than presenting Amir Karara as a direct brand promoter, the advert places him within the storyline as part of the scenario. This creative choice makes the content feel more like entertainment than a traditional commercial, encouraging viewers to engage with the narrative without the sense that a product is being aggressively advertised. By allowing the actor to blend into the story naturally, the brand creates a more relaxed viewing experience that strengthens audience connection.
The campaign also uses several copies to highlight product features in a simple and informative way. One version focuses on the brand’s cheese range, highlighting the convenience of its easy-open packaging, which allows consumers to quickly prepare sandwiches by placing cheese directly into bread. Another version shifts attention to the production process, emphasizing how the milk is handled in hygienic facilities under strict monitoring, reinforcing the brand’s quality standards. Across these scenarios, the campaign delivers its key messages directly and clearly, keeping the tone light and engaging.
Remas Land
Remas Land leads another humorous, successful campaign. Collaborating with mega stars Haytham Shaker and Jannat, the brand’s campaign led the viral Ramadan ad race.
The brand took a different creative direction this Ramadan by moving away from the season’s usual sentimental storytelling and instead relying on comedy and exaggerated reactions to capture attention.
Through two musical-style adverts, the campaign humorously dramatizes everyday situations where someone cannot find the brand’s cheese, turning minor inconveniences into theatrical moments of heartbreak and despair. The concept is rooted in a relatable behavioral insight: people often react dramatically when they miss out on something they want, especially during Ramadan when food carries emotional significance.
By combining playful overdramatization, witty dialogue, and meme-worthy performances, the campaign successfully made the product central to the narrative while creating highly shareable content that resonated strongly with audiences online.
Hadramout El-Sheikh Mandy
The famous restaurant collaborated with the singers Mohamed Adaweya and Flex. It launched a jingle-based advert promoting the meals provided by the restaurant during Ramadan.
Hadramout El-Sheikh Mandy joined the Ramadan advertising season with a music-driven campaign featuring singers Mohamed Adaweya and Flex. The advert relies on a catchy jingle to showcase the restaurant’s Ramadan meal offerings, highlighting the variety and richness of the dishes typically enjoyed during the holy month.
By blending upbeat music with visuals of the restaurant’s signature meals, the campaign aims to create a lively and festive atmosphere that aligns with Ramadan gatherings and shared dining experiences. This approach helps position the restaurant as a go-to destination for those looking to enjoy traditional, flavorful meals during the season.
Farghaly
Farghaly is one of Egypt’s most popular destinations for fresh juice. This Ramadan, it launched a campaign in collaboration with the singer Ahmed Sheba.
Farghaly, widely recognized as one of Egypt’s well-known spots for fresh juice, introduced a Ramadan campaign featuring singer Ahmed Sheba. The advert uses music and a lively atmosphere to highlight the brand’s refreshing drinks, which are especially popular during the holy month.
A notable message within the campaign is the emphasis that Farghaly operates from only one location, reinforcing the idea that its popularity comes from a single, iconic destination rather than multiple branches. By combining a musical performance with this distinctive point, the campaign celebrates the brand’s reputation while reminding audiences where they can find the original experience.
Dara’s Ice Cream
Dara’s Ice Cream launched a Ramadan campaign based on real comments from their social media. The advert is humorous and unexpected.
The brand approached Ramadan advertising with a playful and unconventional concept by building its campaign around real insights. Instead of relying on made-up ideas, the advert turns these audience reactions into humorous moments, creating an unexpected and entertaining narrative.
This idea allows the brand to highlight how people genuinely talk about and react to its products online, making the content feel authentic and relatable. By transforming user interactions into comedy-driven scenes, the campaign captures attention while celebrating the strong connection between the brand and its digital community.
BAZOOKA
The popular chicken brand Bazooka also took the chance and released a jingle-based advert during Ramadan.
The well-known chicken brand joined the Ramadan advertising lineup with a jingle-led commercial designed to capture attention. The advert focuses on highlighting the brand’s food offerings in a lively and entertaining way, using rhythm and catchy lyrics to keep the message memorable.
By adopting a musical format, the campaign aims to reflect the festive mood of the season while positioning the brand as a convenient option for quick and flavorful meals during Ramadan gatherings.
Pastry & Bakery
Holw El Sham
The brand officially announces through its Ramadan campaign that, despite its name, it’s purely Egyptian.
Holw El Sham used its Ramadan campaign to clarify a key part of its identity by announcing that, despite the name suggesting otherwise, the brand is entirely Egyptian. The advert plays on this contrast to communicate the message in a light and engaging way, turning the clarification into a central theme of the campaign. By highlighting its local roots, the brand reinforces a sense of national pride while reminding audiences of its presence in the Egyptian dessert market during the Ramadan season.
Abdel Rahim Koueider
The well-known brand also participated in the Ramadan season through a humor-based advert.
Abdel Rahim Koueider joined the Ramadan advertising season with a humor-driven campaign built around the idea that its products are a staple during the holy month. The advert portrays a man who does not buy from the brand and is treated as an outsider by those around him, reinforcing the message shared in the campaign’s caption that Abdel Rahim Koueider is an essential part of Ramadan for everyone. While the concept attempts to create comedy through exaggeration, the central idea of people mistreating someone for not purchasing from the brand may feel uncomfortable to some viewers. As a result, although the advert aims to highlight the brand’s strong presence during Ramadan, the execution may not resonate equally with all audiences.
Étoile Patesserie
With a jingle-based advert, Etoile joined the season and competed in the F&B sector. The brand entered the Ramadan advertising season with a jingle-led campaign that highlights the warm and festive atmosphere of the holy month.
The brand joined the advertising race season with a jingle-based campaign that highlights the warmth of family gatherings during the holy month. The advert centers on the idea that Ramadan is about shared tables, laughter, and togetherness, positioning the brand’s desserts as a small detail that enhances these moments. Through its musical tone and festive scenes, the campaign suggests that Étoile adds a special touch to gatherings, making them feel more complete. It also emphasizes the brand’s Egyptian identity, reinforcing the message that its products are locally rooted and closely connected to the traditions of Ramadan celebrations.
https://www.youtube.com/watch?v=PGBExu4wwbs
El Abd
This Ramadan, Al Abd decided not to follow any trends and celebrate the traditional Ramadan desserts through its campaign.
El Abd’s Ramadan 2026 campaign stands out by taking a different creative route from the usual celebrity-filled, music-driven adverts that dominate the season. Through three humorous copies, the brand focuses on a simple yet relatable idea: desserts do not need unusual combinations to be enjoyable.
By highlighting how many pastry shops introduce overly complex or strange mixes during Ramadan, the campaign cleverly taps into a common consumer sentiment and presents traditional sweets as a refreshing alternative. This light, insight-led approach not only entertains viewers but also reinforces El Abd’s identity as a brand rooted in authenticity and familiar flavors.
Some audiences have even interpreted the concept as a subtle response to competitors known for experimental desserts, sparking conversations that further amplified the campaign’s impact.
Simonds Bakery
Nostalgia and emotions are the perfect two words that can describe Simonds new Ramadan advert.
Simonds’ Ramadan campaign centers on the idea of growth while staying connected to one’s roots. Through its messaging, the brand reflects on reaching a new milestone while acknowledging that every achievement is built on past experiences, lessons, and origins.
The advert emphasizes pride in heritage, culture, and identity, highlighting how these foundations shape the brand’s journey over time. By combining themes of reflection and gratitude, the campaign delivers a message about progress that remains grounded in authenticity, suggesting that moving forward does not mean forgetting where the journey began, especially during a reflective season like Ramadan.
B Laban
Through a humor-driven campaign, B.Laban apologizes for being the best in its new Ramadan advert.
B.Laban returned to Ramadan advertising in 2026 with a continuation of the unconventional direction it introduced the previous year, relying on humor and bold confidence rather than the emotional storytelling that typically dominates the season.
Featuring Akram Hosny and Mostafa Gharieb, the campaign plays on sarcasm and self-awareness, using the line “We’re sorry, but we’re still killing it” to reinforce the brand’s strong market presence.
The advert cleverly references past criticism by turning it into part of the narrative, suggesting that controversy and attention only strengthened its popularity. Instead of focusing on product visuals or new dessert launches like many competitors, the brand positions itself through attitude and brand power, demonstrating how a confident tone and strategic storytelling can keep it relevant in a crowded Ramadan market.
La Poire Egypt
Jingle-based adverts are dominating the advertisements this Ramadan. Unfortunately, La Poire’s attempt to create a memorable jingle was met with disappointment.
Le Poire is competing with many brands this Ramadan, a season where creativity plays a big role in making campaigns stand out and resonate with audiences. While the intention to create something memorable is clear, the execution didn’t quite deliver the desired impact. Instead of leaving viewers with a catchy and lasting impression, the advert felt somewhat forced, which made the overall message less engaging than it could have been.
Soft Drinks:
Spiro Spathis
Soft drinks are on every table during Ramadan Iftar, and Spiro Spathis delivered this message clearly in its new advert.
Spiro Spathis used its Ramadan advert to highlight the role soft drinks play during iftar gatherings, positioning its beverages as a natural companion to the dining table during the holy month. The campaign also emphasizes the brand’s long history in Egypt, noting that its drinks have been present for decades. By referencing this legacy, the advert suggests that the brand has shared many Ramadans with Egyptian families over the years. Through familiar dining scenes and a focus on tradition, the campaign reinforces both the product’s relevance during iftar and its longstanding connection with local audiences.
V7
V7’s jingle-based advert is emotional and also nostalgic, as the jingle is inspired by the famous song Ramadan Gana. By referencing this familiar melody, the campaign taps into collective memories that many audiences associate with Ramadan traditions. This musical approach helps create an emotional connection with viewers while reinforcing the festive atmosphere that typically accompanies the season.
Maxi Cola
While the idea seemed promising, especially since the brand collaborated with one of the most-loved actors, it needed further development because it didn’t convey the message effectively.
While the casting choice helped create curiosity around the advert, the creative direction did not fully capitalize on that advantage. The narrative lacked depth and clarity, making it difficult for viewers to clearly grasp the brand’s intended message. As a result, the campaign felt somewhat underexplored, as the idea could have been expanded with stronger storytelling or a clearer connection between the celebrity presence and the product itself.
As Ramadan advertising continues to evolve, F&B campaigns remain among the most visible and emotionally resonant during the season. By tapping into shared meals, family traditions, and the spirit of togetherness, these adverts show how creativity and cultural understanding can transform everyday moments into compelling stories. Together, they highlight how the holy month continues to inspire fresh ideas and meaningful connections with audiences.
