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Ramadan isn’t just a spiritual and cultural season. People consider it a golden opportunity for brands to connect with audiences on a deeper, more emotional level. The telecom sector in Egypt took full advantage of this in 2025. They worked on delivering sentimental campaigns. Ones that tugged at heartstrings, sparked conversations, and celebrated the essence of togetherness. Companies like Vodafone Egypt, Orange Egypt, E& Egypt, and Telecom Egypt showed off their creative prowess. From emotional storytelling to bold technological innovations, its all there. Let’s dive into each campaign and see who truly stood out!
Vodafone Egypt: “Let’s Live The Joy of The Moment”
Vodafone Egypt really brought the heart and soul of Ramadan to life. That is, with their “تيجي نعيش” (Let’s Live) campaign in 2025. This wasn’t your typical telecom ad, this is an ad that emphasized on the importance of remembering to live even when life tosses at us all kinds of hardships and obstacles. The ad features Egyptian football player Mohammed Salah and the renowned Lebanese singer Nancy Ajram. They are seen with their daughters in a scene that reminds us to live life and not just merely exist.
Also, because Vodafone cares about loyalty, the moment a Vodafone user will recharge, they will receive a gift. Like watching Watch It for free throughout Ramadan. Another amazing thing is that any Vodafone user will find the words “Tegi Ne3eesh” Written above their screens. It acts as a reminder to find love and warmth in the simplest of moments. Ones that we share with family members, friends, or loved ones. These little big things are the proof that places Vodafone on the top of the ladder of successful Telecom companies. Ones that created a resonating campaign in Ramadan 2025.
Orange Egypt: “Don’t Procrastinate Communication”
Orange Egypt chose to bring people closer in Ramadan 2025 through highlighting the fact that if you’re on the wrong terms with someone you love or appreciate, maybe Ramadan is the best time to make up for things and make amends. The ad featured many renowned celebrities with their loved ones or families and each character is at odds with the other for a reason or two. Additionally, the ad featured a song by Hussien Al-Jasmi that goes by the same name as the campaign “اتكلم كل يوم يومين”.
The song’s lyrics are proof that Orange Egypt knows how to connect people with one another and makes sure that your heart and mind goes to all of the loved ones that you were too angry to talk to for a while. The campaign gained great success especially with the appearance of Ahmed Ezz at the end to call for the campaign’s message “لكل البعد جه الوقت تقرب” (For those who created a space, it’s time that you make amends). With this being the conclusion of the ad, it is safe to say that Orange Egypt gave us all a whole new sense of Ramadan spirit that wouldn’t be there without our loved ones in life with us.
E& Egypt (formerly Etisalat Misr): “More & More”
E& Egypt has created a campaign that highlights how love (of all shapes) should be celebrated more. The campaign features a powerful return from Egyptian singer Sherine Abd El-Wahab and an appearance from Maged El Kidwany with his respectful children. Along with a heartfelt song that features the campaign’s name “اكتر و اكتر” (More and More). E& Egypt focused on delivering an important communication message. Overall, “اكتر و اكتر” campaign was created to successfully combine music, have a celebrity appeal, and implement the festive spirit. It is safe to say that E& Egypt has succeeded in creating a memorable and engaging experience for audiences during Ramadan.
Telecom Egypt: “Stronger Together”
Telecom Egypt AKA “WE” is known for its sentimental campaigns that help take the lead in Egypt’s Ramadan. This 2025 Ramadan is no different. By featuring Tamer Hosny’s smile and fun vibes with a song that radiates positivity and love, the ad’s idea is amazing. It is all about allowing others to feel the love you have for them. Additionally, show them how cared for they are through Telecom Egypt’s strong communication capabilities. The campaign also highlights the importance of how people should always be there for each other. That is, especially in a month as holy as Ramadan. From celebrating a wedding, to a birthday, to celebrating success and being there for your loved ones. Telecom Egypt is always there to remind you that “قلوبنا أقرب” (Our hearts are closer) in Ramadan and that they are the fastest 5G Telecom network.
Final Thoughts!
Each of Egypt’s telecom giants brought something unique to the table this Ramadan. From Vodafone’s fun storytelling to Orange’s heartwarming scenes, E&’s powerful twist, and Telecom Egypt’s sentimental love and pride. It wasn’t just about selling data packages or plans. As a matter of fact, it was about creating meaningful connections during one of the most cherished times of the year. So, who won Ramadan 2025?
Honestly? In my opinion, the real winners were the audiences. That is because we got treated to creativity, heart, and campaigns that reminded us of what truly matters. These campaigns highlighted the importance of family, generosity, and unity. Let us know which campaign stole your heart this Ramadan by leaving a comment below.
