We always keep an eye on campaigns, especially the ones that are being launched during the holy month of Ramadan.
So far, we have seen many successful campaigns, and some of them have really touched our hearts. Most of the campaigns this year depended on a jingle and the National Bank of Egypt is one of them.
NBE has launched an emotional campaign with a heartfelt song and a beautiful message and we are here to discuss it.
From NBE’s People To People
On the first day of Ramadan, the National Bank of Egypt released a campaign under the name “Together For 125 Years”. The National Bank of Egypt is not only celebrating the holy month of Ramadan through this campaign but also celebrating its 125th anniversary.
The advert’s song expressed this celebration in an emotional way as it showed how the bank is grateful for its people and their stories.
Together For 125 Years
The National Bank of Egypt (NBE) has been serving the people for 125 years, and it recently marked this milestone with a touching Ramadan campaign.
There wouldn’t be NBE if it wasn’t for the people. The campaign is a message from NBE telling its clients that they both share the same dreams and goals and that together they can achieve them. NBE is showing gratitude and appreciation to the people and showing their bond through the stories that you see in the adverts.
The campaign aimed to convey a heartfelt message to the public, reminding them of the values that the bank stands for and its commitment to serving the community.
NBE and Tarek Nour Advertising
We are used to seeing beautiful campaigns from Tarek Nour Advertising as they never disappoint us.
TNA knew exactly how to deliver what NBE is trying to say. As the bank is serving all people from all around Egypt, the agency knew how to showcase this, which came in form of scenes in multiple locations like a dancing studio, Upper Egypt, Nubia, Coffee shops, and more.
The campaign, which featured a series of television and social media ads, was designed to resonate with people of all ages and backgrounds. It showcased various aspects of Ramadan, such as family gatherings, charitable acts, and acts of kindness towards others, all of which are values that the bank embodies.
The variation of locations and people -as there are people from different places and different ages- showcases how the bank shares a different and unique story with different people.
Worth mentioning that Dubai Lynx, the prestigious festival that celebrates the very best in creative advertising, has awarded NBE with a bronze in film for Ramadan 2022 campaign. This recognition is a testament to TNA’s commitment to pushing the boundaries of creativity and storytelling in advertising.
Views And Feedback
The campaign has received very positive feedback and a high number of views.
So far the advert has surpassed 3 million views on YouTube and Facebook. On YouTube, the advert has over 1 million views, while on Facebook, the advert has over 2 million views.
The advert has also received very positive feedback from the viewers; many people stated through Facebook comments and Twitter that the advert is beautiful and the singer has a really good voice, people are also wondering who is the singer.
اعلان البنك الاهلي المصري افضل اعلان بالنسبالي لحد دلوقتي
المغني صوته جميل لكن مش كاتبين اسمه ليه
— heba (@hebennu) March 24, 2023
إعلان البنك الأهلي جميل اوي
— Meuna (@whofcaress) March 24, 2023
إعلان أغنية البنك الأهلى المصرى تحفة والله 💚
— Eslam Elabd (@Eslam_Elabd156) March 24, 2023
✨ إعلان البنك الأهلي المصري ✨
— Malak (@Itsmalak125) March 23, 2023
The NBE’s 125th anniversary was an occasion to celebrate the bank’s rich history and its role in shaping the country’s financial landscape. However, the campaign also highlighted the bank’s continued commitment to serving the community and promoting values that are essential to Egyptian society.
We love seeing adverts that deliver beautiful messages and appreciate the audience and NBE did a really great job.
