It’s another proof we live in picture economy, A real-life Instagram camera is set to go on sale after being backed by Polaroid. The camera was originally developed as a concept by designers Socialmatic. It contains a lens, touchscreen and printer – and has been designed to look like the icon for Facebook’s photo sharing site. The product was originally designed as a concept, and uses film that has space to write, and a sticky strip on the back rather like a post-it note. However, after the designs became a hit online, the two firms have decided to turn them into a real product. The camera is set to go on sale next year, and will come with camera bags, lenses, filters and other camera accessories.
Polaroid and C&A Agreement //
This product, based on a concept of ADR Studio landed on Internet on May 2012 with a lot of success, will bring a new way to understand the digital photography. Socialmatic and C&A will work to finalize the MoU in a definitive agreement to make the branded camera available to consumers in the first quarter of 2014. It will be distributed and produced by C & A Marketing, a noted leader in the camera accessory business.
Socialmatic also said the deal with C&A Licensing, which owns the rights to the Polaroid brand name, would include accessories such as camera bags, lenses and filters.
“We were strongly motivated to reach an agreement to create a small revolution in digital photography,” said Antonio De Rosa, chief executive of Socialmatic. “This mix of Hardware and Software, together with our brand new photo social network will fill the gap between virtuality and reality.”
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Adding the Polaroid endorsement to the mix, Socialmatic has avoided legal loopholes and is instead forging ahead as its own patented brand. It will retail for an estimated US$350.
