Digital marketing

Pinterest reaches 150M monthly active users and 40% of new signups are men

Pinterest has reached 150 million monthly active users after previously announcing 100 million monthly users last September, the company said on Thursday.

According to the official statement, 150 million people now use Pinterest every single month. And Pinterest got over 75 billion ideas waiting here for them to discover—with 75% of those ideas coming from businesses just like yours.

People on Pinterest are all different ages, and from all different backgrounds. 40% of new signups are men. Over half of all US millennials are on Pinterest. 80 million Pinners live in other countries. With so many different people saving and searching for ideas they love.

Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year! The younger generation is also joining to get fresh ideas, with over 50% of all millennials in the US now on Pinterest.

This is the next evolution of Pinterest: With more men, more ideas and more sophisticated technologies to help get the right ideas to the right people. And Pinterest got you to thank for all this great news. Great ideas from businesses like yours are the reason people around the world come to Pinterest.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.