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Reading: Pepsi Max 'unbelievable' augmented reality experience at a bus shelter in London.
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Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London.

Pepsi Max 'unbelievable' augmented reality experience at a bus shelter in London.

Think Marketing
By Think Marketing
Published: March 22, 2014
Campaigns Creativity
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0 Min Read
Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London.
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[dropcap style=”2″ color=”#f50a0a” text=”C”]creative solutions never ends. New Augmented Reality technology certainly gives these shoppers a shock. Pepsi MAX has released a video showcasing some amazing public reactions to an innovative new use of Augmented Reality (AR) technology.

As part of its Unbelievable campaign, Pepsi Max fitted AR technology to bus stop advertising boards in central London, giving the illusion of a see-through display… but with unbelievable and unexpected scenes ‘mapped’ over the live feed.

[youtube width=”655″ height=”354″]https://www.youtube.com/watch?v=Go9rf9GmYpM[/youtube]

Wish you did enjoy the reactions of those caught out by the bus stop scenes

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