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Reading: Pepsi features Mohamed El Neny struggle story from El Mahala 1996 to London 2016
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Pepsi features Mohamed El Neny struggle story from El Mahala 1996 to London 2016

Pepsi features Mohamed El Neny struggle story from El Mahala 1996 to London 2016

Think Marketing
By Think Marketing Published May 29, 2016 Campaigns
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Pepsi features Mohamed El Neny struggle story from El Mahala 1996 to London 2016
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Mohamed Elneny provided another example of what Egyptian Players can offer in Europe’s largest football clubs when Arsenal confirmed the signing of Mohamed El Neny on 14 January 2016.

Throwback: Pepsi features Mohamed Salah in Advert about Ambition and Success

El Neny remarkable stamina highlighted in Pepsi Advert as his struggle story used to inspire more Egyptian youth to join Pepsi Stars Program. Human emotions is the core element in Pepsi Ad as we can see El Neny’s father and his son appear in the Pepsi Advert to link Mohamed El Neny past and future.

El Neny’s combination of intelligent distribution, tactical discipline and spatial awareness qualified him to lead Pepsi recent campaign to promote Pepsi Stars Program:

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https://www.youtube.com/watch?v=OCeTVI124jI

Historically, Elneny competed at the 2012 Summer Olympics for the Egyptian Under-23 team. He began his senior career at El Mokawloon and moved to Basel in January 2013. He won eight honours at Basel, including the Swiss Super League in each of his four seasons. In January 2016, he transferred to Arsenal.

The Egypt international, who arrived to Arsenal from Basle for a £5million fee, to provide a shield for the Gunners’ defense while also showcasing a wide range of passing.

The 23-year-old has provided an injection of energy and dynamism since breaking into the Arsenal team. Today, Mohamed El Neny ranks first at Arsenal for passing accuracy (92.4%) and second for average number of passes per game (72.9).

Mohamed El Neny set a Premier League record for the season when he completed 122 of 127 passes in Arsenal’s 4-0 win over Watford and there was more of the same against West Brom as he took it in turns with Aaron Ramsey to attack and defend.




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