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Being part of an engaging community with similar characteristics or common interests, including being together in a physical location, enables people to develop a sense of belonging. Based on several studies, a strong sense of belonging is positively associated with wellbeing and mental health. When a person has a feeling of belonging, his whole identity is influenced.
The leading international developer, Orascom Development, has been taking the initiative in building vibrant, integrated communities in Europe, the Middle East, and North Africa for more than 35 years. Their key focus is to deliver a quality of life relevant to people’s needs. This was why they launched their new initiative, Orascom Development Keys of Life, on July 24, 2024.
What is this initiative’s main goal? Redefining communities.
Crafting Future Communities Tailored to Customer Needs
To deliver something outstanding, you need to start with your audience in mind. In order for Orascom development to accomplish its mission and be able to develop thriving communities globally relevant to people’s evolving needs and aspirations, it had to discover how the word community relates to people and uncover their deeper needs. This was the reason they started the Orascom Development Keys of Life Initiative.
Orascom Development Keys of Life: Redefining Community Living in a Modern World
The new initiative for Orascom Development, Keys of Life, aims to bridge the gap between customer’s needs and the market’s offerings. By simply opening a shared dialogue and understanding what people are looking for, they will be more able to develop thriving communities that are globally relevant to individual’s needs and ambitions.
Unique Approach To Delivering Life As It Should Be
Orascom Development has been a pioneer in creating destinations with inspiring communities where people are inspired to live, work, and play with passion and purpose. It is constantly seeking to deliver “life as it should be.”
We all know that being a part of a community is something integral in today’s world and we are constantly searching for a community that fits our specific needs but this raises an important question. What is the meaning of community in the modern world?!
Uncovering The True Meaning Of A Community
Orascom Development’s latest research delves into the essence of community living. To redefine community, Orascom started by exploring public perceptions and actively engaging with community residents, industry leaders, subject matter experts, and prospective homeowners, along with global research and data analytics firm, YouGov. More than 3,600 people were surveyed across the MENA region (including Egypt), Europe, and the US with questions like, What is important about community today? What role do well-being and sustainability need to play? And many more. By listening to their needs, desires, and dreams, Orascom Development gained valuable insights and inspiration. Based on Orascom’s research, 83% of people define community as a place where they feel a sense of belonging to something bigger and have a shared purpose.
Interesting Key Insights from Orascom Development’s Keys of Life
In today’s uncertain world, shared experiences and connections shape modern communities. People are adapting to changing circumstances differently, they are constantly wondering about the economy’s impact on their lives, the cost of living, healthcare, & wellness. Most people define home as the place to find comfort and support. Across all ages, ‘Wellness-focused living’ is the preferred way of living.
Orascom’s 2024 development, Keys to Life, Redefining Community, explores diverse perspectives on the meaning of community in the modern world. Here are some interesting insights to check:
- People constantly look for connection and for 80% of people, this means a strong sense of community.
- 82% of people agree that community is ‘purpose and a sense of belonging’
- 76% of people feel best in “a place where they can live, play and work.”
Uncovering The Gaps: To Deliver Life As It Should Be
People are searching for communities to feel a sense of belonging, and the new research conducted by Orascom development shows that communities need a sense of purpose. 43% of people feel that they do not live in their ideal location, and this number rises to 58% among young people. These insights directly highlight the need for societies that meet the evolving needs and aspirations of the population.
When evaluating gaps in people’s expectations and reality about community, research found gaps in health and wellbeing, privacy and security, and a gap in the sense of comfort and connection that communities are expected to provide.
Health Leads the Way: Prioritizing Wellness in Community Living
The Keys to Life findings uncovered the value people give to health and well-being in community settings. Individuals prioritize health-conscious choices, exercise, and mindfulness practices in communities. In addition to having access to exercise facilities as they age, most community residents consider the area in which they live as a potential source of physical and mental well-being.
Based on the Orascom Development Keys of Life:
- For 78% of respondents, wellness-focused living is the most appealing way to live
- 84% of people would like green spaces or parks nearby when they grow older to enjoy outdoor activities
- 87% state that proximity to beaches, lakes or other water elements improves their state of mind.
- 75% of people value healthy eating habits as they age, with easy access to farm-to-table produce.
Sharing is Caring: Shared Experiences Emerge as A Key Priority
Strong communities serve as the foundation of modern life. People are always looking for ways to develop meaningful relationships and create memories. According to Orascom Development’s Keys of Life research, about 76% of people view community as being about shared experiences and common activities and hobbies.
A Shared Vision For Thriving Communities
The CEO of Orascom Development Group, Mr. Omar El Hamamsy, mentioned that the Keys of life initiative opens a global dialogue to redefine community living and offer a new perspective on the future of inclusive and sustainable communities.
He said, “Our new Orascom Development Keys of Life initiative captures our dedication to understanding the evolving needs and aspirations of people. By incorporating insights from experts like Julia Backhouse, Founder of Flux Architects and Associate Professor at the Bartlett School of Architecture at UCL, we can integrate new architectural and design principles into our developments that elevate our approach to integrated towns. This initiative is more than just a research endeavour; it’s about extending our commitment to continuously improving the quality of life and fostering a sense of belonging in every community we develop.”
A New Perspective On The Future Of Living
Orascom Development’s Keys to Life research explores people’s needs and how they define community. These findings were released into the first-ever Orascom Development Keys of Life 2024 research. By exploring diverse perspectives about the meaning of community in the modern world and by discovering the current gaps and connecting the dots with extensive research, Orascom Development is able to redefine communities, closing the market gap by covering people’s needs.
