By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: 2021 Africa Cup of Nations: Orange Launches Its 3 Creative Ads Prior The Kickoff
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

2021 Africa Cup of Nations: Orange Launches Its 3 Creative Ads Prior The Kickoff

Think Marketing
By Think Marketing Published January 8, 2022 Campaigns
Share
2 Min Read
SHARE

2022 has just started in the most creative way; it has been only9 days since the new year has started and we have seen one of the best and creative campaigns. As you know the Africa Cup of Nations will start on the 9th of this month and it is considered as a season for all brands to start launching campaigns.

In fact, one brand has already started the race by launching a very creative and hilarious campaign; this brand is Orange. We have to admit that we love a strong start, it encourages other brands to work even harder and get more creative; it turns into a healthy competition where every brand tries to outsmart the other.

So, let’s begin discussing the very first campaign of 2022.

 

- Advertisement -

“Bring Us The 8th”

Since Orange is the official sponsor of the Africa Cup of Nations, it was the first brand to launch its campaign.

On the 3rd of January, Orange has launched its very first campaign of the year under the name of “We Want The 8th, Bring It To Us”; the campaign so far includes 3 adverts and they are all hilarious!

The brand has collaborated with football players from the national team, Mahmoud Hamdy El-Wensh, Ahmed Hegazy, and Ahmed Abo El-Fotouh, and presented 3 copies; each copy has the same message but different angle. The 3 adverts are all about people advising the 3 football players to avoid the unhealthy lifestyle to be able to play well in the matches.

 

 

 

3 Different Copies, 1 message

Orange is delivering a message on behalf of all the Egyptians.

Although it is one message and one concept, the situations are different and they are all creative.

The creative team depended on one common wish, which is for our national team to bring home the Africa Cup like they used to back in the days! This is the main message of the whole campaign, encouraging the players to stay healthy so they can play well and win.

One thing people are agreeing on when it comes to football and that is the team needs to play well and not miss easy chances! Tackling this in the advert has made people relate to it; this is why the campaign has been gaining huge attention and gaining the admiration of everyone because it is tackling a topic that everyone has been discussing ever since the FIFA Arab Cup.

 

Positive Feedback

Viewers have been leaving very positive comments on the adverts.

The very first advert has 2.9 million views, 50K reacts, and 6.9K comments, 3.9K shares, the second one has 2.2 million views, 24K reacts, 2.5 comments, and 1.4K shares, while the third, which was released today has 628K views, 12K reacts, 1.8K comments, and 659 shares.

اعلان جميل من أورانج بمناسبة بطولة أمم أفريقيا pic.twitter.com/q0p8XyISEs

— مصمم جرافيك / موشن جرافيك (@Brandsoon11) January 4, 2022

اعلان "قافشين في التامنة" بتاع اورانج حلو جدا! بقالي كتير مشوفتش اعلان حلو وفكرة بسيطة ومتوصلة من غير سماجة.

— Caffeinatedical Mess (@akickasshandle) January 5, 2022

اعلان اورانج مصر فكرته رهيبة يحكي الدعم المساندة المجتمعية للمنتخب في بطولة امم افريقيا pic.twitter.com/7cQSBYPEJ7

— احمد بن سعد (@Ahmed_o_2d) January 5, 2022

https://twitter.com/ishawky_/status/1478317944501424133

حجازي في اعلان اورانج مشروع ممثل والله😂😂

— Doaa Nour (@doaanour42) January 5, 2022

الونش وفتوح في إعلان أورانج قمر أوي 😍#١١١_سنه_معاك_يا_زمالك #Orange

— Ema Ibrahiem (@EmaIbrahiem) January 5, 2022

In a matter of a couple of days, the adverts have been gaining millions of views, so we can imagine the numbers will increase more in the upcoming days.

 

What do you think about Orange’s new campaign?




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Step Inside the Brand: How Immersive Marketing Is Changing Customer Experience
3 Min Read
The 2025 Labubu Takeover: The Rise of The Mischievous Furry Monster
3 Min Read
Skip the USB: 12 Alternatives to WeTransfer for Sending Large Files
3 Min Read
Product and Customer Experience: How Both Shape the Essence of Every Brand
3 Min Read
Not Just and Ad – Orange Egypt Drops AI Powered 5G Cinematic Experience
1 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?