Brand Activation

OPPO launches the brand new “Selfie Expert” F1s in Egypt, Algeria, Morocco, UAE and Qatar

OPPO, the world’s fourth biggest smartphone brand, launched the OPPO F1s selfie-focused smartphone at an event in Cairo, Egypt during its first joint product launch event for the Middle East and North African (MENA) region to bring superb camera experience to more users.

During the event, OPPO made a number of announcements, including the launch of its best-selling photography focused F1s, as it looks to strengthen its position across MENA markets, including Egypt, Algeria, Morocco, the UAE and Qatar.

OPPO is a relatively young yet becoming strong player in the MENA region, having launched the business in late 2014. However, over the last two years, OPPO has experienced fast growth and earned a reputation of providing premium quality products and excellent customer services.

As the company continues its amazing performance globally, in China, India and South East Asia, it’s now turning its attention to boost growth and achieve its ambition to become a leading brand in the MENA region.

The ever-evolving smartphone brand OPPO launched the F1s introducing another superb device to its photography-focused Selfie Expert series. Priced at RM1,198 F1s carries on the “Selfie Expert” title of its predecessor, the F1, raising the bar with a 16 MP front camera and a next-level feature set. The F1s steps up the selfie revolution, bringing OPPO’s leading photography technology to an even wider range of consumers.

As the new “Selfie Expert”, the F1s is purpose-built to capture beautiful, natural-looking selfies, and it’s the first phone to bring a 16 MP front camera to the price segment. The 16MP Beautify camera comes equipped with a 1/3.1-inch sensor and large f/2.0 aperture, providing high dynamic range and minimizing noise.

Combining these specs with OPPO’s unique processing algorithms allows the F1s to capture vivid selfies with superb depth and detail. The device also features an upgraded Screen Flash function, which dynamically adjusts to compensate for current light conditions, ensuring users can capture beautiful selfies even in low light.

Actress and television host Razan Maghraby, was present at the launch of F1s to demonstrate the phone’s selfie feature such as beauty selfie, palm shutter and panorama selfie before superstars Samo Zein and Janat lit up the show on stage.

Mohamed Nour, Reem El Baroudy, Cheetos and many more of Egypt’s favourite superstars have joined us at OPPO’s F1s launch event at Royal Maxim Kempinski.

The launch of the competitive, best-selling F1s will provide a strong push to achieve OPPO’s ambition. Additionally, OPPO has indicated there will be another significant upcoming announcements to ensure its success in the MENA region in the near future.

The F1s comes in two colors: Gold and Rose Gold. F1s will be available for pre-order starting from 20 October 2016 until 29 October 2016 and available at all OPPO sales point from 29 October 2016 onwards.

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