Global PR experts from Facebook, Jumeirah Group in Dubai, Airbus, Ritz Carlton and BBC, as well as two PR gurus that worked for the British Royal Family will present at the Global PR Trends Summit, Egypt’s first ever global PR event, taking place from 29-30 March in the InterContinental Citystars Hotel in Cairo.
The Global PR Trends Summit starts on 29h March with a keynote presentation by Jumana Anter, Head of Corporate Communications at Facebook and Mary Jo Jacobi, the world’s biggest authority on reputation management and the only person in the world that has worked for two US presidents, the British Queen and a UK Prime Minister. Most recently she managed the crisis communications for BP America, after the oil spill in the Gulf of Mexico.
During the two day global gathering, delegates attending will also be able to hear presentations on reputation management, crisis communications, CSR as well as social media and measurement by PR experts from BBC, Schneider Electric, Jumeirah Group, Dubai Airports, Citi Bank, Airbus Group and others.
The Global PR Trends Summit was organized for the first time in Serbia in March 2011. Since then the event has been hosted 14 times in 13 different countries including Morocco, Jordan, Qatar, Turkey, Russia and Azerbaijan, making it the world’s biggest PR event.
The event is organized by P World and is sponsored by Vodafone Egypt. The Global PR Trends Summit is supported by thinkmarketingmagazine.com, MEPRA (Middle East PR Association), mediame.com, Daily News Egypt and Al Bosra.
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