The second staging of the MENA edition of Festival of Media (FoM MENA) concluded with OMD being named ‘Agency Network of the Year’ following its stellar performance at the awards ceremony. The network collected a record number of 11 trophies – comprising 3 Gold, 2 Silver and 6 Bronze – making it the most awarded media network at this year’s event.
The winning campaigns included OMD’s work for 7UP, Cheetos, Chipsy, Lay’s, Visa and Misr El Kheir Development Foundation. The marketing performance company totally dominated the Best Launch Campaign category where it took gold, silver and bronze with three different entries. OMD Egypt’s launch campaign for PepsiCo’s Sting, recipient of the Grand Prix and a Gold trophy at last year’s Effie MENA Awards, received the gold in the FoM MENA’s Effectiveness Award category.
“These accolades are a testament to all the hard work that our teams put into their clients’ campaigns, highlighting their commitment and dedication to both excellence and innovation,” commented Elie Khouri, CEO of Omnicom Media Group MENA, the holding company of OMD MENA. “Therefore, a huge congratulations goes to OMD UAE and OMD Egypt for these superb wins and for always striving to exceed our clients’ expectations.”
This award ceremony concluded the Festival, recently held in Dubai, which also included a conference. During a session on content, OMD’s director of creative strategies, Rami Salame, shared key lessons for brands in the creation of their content strategies. Part of a global network of similar events, the FoM MENA is positioned as “the only event dedicated to the evolution of media, celebrating the best in media thinking and communications across the MENA region”.
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative marketing performance company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented ten consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, 2013 and 2014, it has also received several global accolades, including the title of Adweek’s Global Media Agency of the Year in both 2013 and 2014, and Agency Network of the Year at the M&M Global Awards 2014. OMD was the most effective media agency in MENA in 2011, 2012, 2014, and 2015 according to the Effectiveness Index, produced by WARC and Effie Worldwide. In 2016, the network was named ‘Agency Network of the Year’ at the Festival of Media MENA 2016 and the UAE office was also named ‘The Most Effective Media Agency’ by the Effie MENA Awards in 2015. As part of Omnicom Media Group MENA, OMD’s sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI).