Brand Activation

Obourland new song features all Egyptian clubs to ignite sportsmanship spirit

Football does not generate anti-social behavior, let alone racist sentiments. Al Ahly SC and Zamalek SC considered as one of the world’s football greatest rivalries. Both teams are arguably the two most successful clubs in Egypt and Africa as the 1st and 2nd African Clubs of the 20th Century respectively.

For more than 100 years, Ahly and Zamalek have been fighting out vicious derbies on and off the pitch and Al Ahly vs. Zamalek also known as the world’s most violent derby.

REPORT: Al Ahly Brand Management and 2015 Sponsors Full List

Good sportsmanship is when teammates, opponents, coaches, and officials treat each other with respect. Sportsmanship is meant to ignite virtues such as fairness, self-control, courage, and persistence. While dealing with others, and respect for both authority and opponents.

Obourland is already sponsoring Zamalek SC while the featured song mentions almost all famous Egyptian football clubs. Obourland  initiative is meant to ignite sportsmanship spirit instead of intolerance and violence among football fans in Egypt. Initiatives like these make football the great sport that it is today!

Also Read: Vodafone activates Al Ahly sponsorship and reveals who is #1 (‫#‏رقم1‬)

About Obourland:

Obourland for food industries is a leading Egyptian manufacturer specialized in the production ,processing and packaging of white cheese. Established in 1995, with a vision to introduce the market a new business model for food production that relies on innovation as its core from day one. Today the company has all tetra-pack sizes from 80 grams to 500 grams on supermarket shelves to ensure the customer satisfaction, and more is coming.

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