Brand ManagementCAMPAIGNS

New Ads to Celebrate Coca-Cola Bottle's 100th Birthday

Coca-Cola ® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

In 1915, The Coca-Cola Bottling Company challenged glass companies across the US to develop a new bottle.The sexy little bottle that has kissed the lips of millions around the world was born on November 16, 1915 at the Root Glass Company, in Terre Haute, Indiana. According to it’s creators, the bottle’s design “was so distinctive it could be recognized by touch alone and so unique that it could be identified when shattered on the ground.”


The brand is launching an ad campaign in 140 countries, developed largely by Ogilvy & Mather Paris and Wieden + Kennedy’s Portland office, with TV and digital spots rolling out late last week (for a total of 14 in all by year end).

In addition, a traveling art exhibition, The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years, will visit more than 15 countries and travel 62,000 miles around the world in 2015.

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