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Have you ever heard of a bank that has been updating for 125 years and is always on track to keep its audience connected to it? Well, not many banks can do that, as it is not that easy. Many banks make campaigns and run ads, especially during Ramadan season. It is important to have a very strong presence amid the competition and keep your audience engaged with your brand. Maintaining success is not a given, so imagine a bank that has been successful for over 125 years. The National Bank of Egypt is a positive role model to many brands that have been successful for many decades.
Games, Giveaways, and More: NBE Bank’s Winning Formula for On-Ground Success
On-ground activities create recognition for consumers, potential and existing. Summer or Winter, NBE is here throughout all seasons. NBE has deployed various on-ground activities in the summer in the North Coast. Fun and games were everywhere with cool giveaways that were picked very carefully by the NBE team to make them resonate with the season and with the consumers, which shows how NBE puts its audience first.
Summer is not the only season where we can have fun, and during the winter season, NBE was also present through more on-ground activities, in four places in the New Year: Gouna, Alexandria, Luxor, and Mamsha Ahl Misr in Cairo. The Bank offered games, face painting, giveaways, and many other things. This is one of the best ways to connect with your customers and acquire new ones. Your on-ground presence gives you an edge among the competition.
It is surprising and inspiring to see a successful bank like NBE which has a legacy of 125 years always updating and competing with innovative activities. NBE was the main and only bank to sponsor the famous Alamein Festival with concerts and sports in Summer 2023. The brand is everywhere on social media and on ground. These movements create strong brand recognition in the market and allow new consumers to discover new sides of the bank.
NBE: Igniting the Flame of Aspiring Athletes
NBE isn’t just a brand, it’s a maker of champion! From the lightning kicks of Taekwondo stars Seif Eissa and Shahd Samy to the precision strikes of fencers Mohamed El Sayed, Mohamed Hamza, and Adham Moataz, NBE supports excellence across all disciplines.
But NBE’s dedication doesn’t stop there. They understand the grit it takes to dominate in wrestling, which is why Mohamed Ibrahim Kisho and Mohamed Moustafa have their unwavering support.
Looking for powerlifting wonders? Look no further! Sarah Samir, Neama Said, and Karim Kahla are crushing it under NBE’s wing.
NBE’s passion goes beyond just traditional sports. They’re champions for champions, backing Pentathletes Ahmed El Gendy and Mohamed El Gendy as they strive for ultimate victory.
And let’s not forget the inspiring Paralympic athletes NBE empowers! Salma Aly in Parataekwondo and Para powerlifters Fatma Amr, Hany Abdelhady, Rehab Ahmed, and Mahmoud Sabry are all testaments to the power of dedication and NBE’s unwavering belief.
By investing in young talent, NBE is nurturing the next generation of champions. They’re an inspiration to all brands, proving that giving back to the community and empowering individuals can change lives. So, are you ready to be the next NBE champion? Get out there, train hard, and chase your dreams!
NBE Bus Bank Branch Will Come to You Anywhere Even in Sahel
Experience banking that comes to you! Rather than having you search for a nearby branch, NBE introduced the innovative bus branch service, bringing the full spectrum of banking directly to your location. Imagine performing all your essential banking transactions from the comfort of your neighborhood—whether it’s withdrawing cash, transferring funds, checking your balance, or paying bills, NBE Bus Branch makes it possible.
The Bus Branch service is designed to save you both time and effort. With everything available at your doorstep, banking becomes not just convenient, but a truly tailored experience. This initiative reflects NBE’s commitment to customer satisfaction, underscoring NBE’s dedication to not only meet but exceed the banking needs of its customers.
By making banking services effortlessly accessible, NBE shows how deeply they care about enhancing your banking experience. Whether you’re at home, work, or on the go, NBE Bus Branch ensures that reliable banking is always within reach.
Everything is available. This shows how the bank cares about customer satisfaction to make its services easily accessible for its customers.
More Than a Bank: NBE’s 125th Anniversary Song Showcases Employee Appreciation
The song celebrating 125 years of NBE is very uplifting and heartwarming and featured the employees of NBE. The idea of bringing the employees in the song is very encouraging and demonstrates how the bank appreciates its employees and their hard work and dedication. The brand’s campaigns prove that they deserve to be a well-respected brand that cares about the community, employees, and the audience.
NBE’s Seasonal Decor Creates a Welcoming Atmosphere
When you go to a place and you see the decorations of the season, it uplifts your soul. NBE decorates its premises according to the seasons like the New Year and Ramadan. The idea of decorating the premises is very effective in creating a bond between the employees and the place, also the people will be attracted to the place.
When go to your office and see the place decorated it makes you feel happy and satisfied, which will allow you to be more creative and productive at your work. One of the most important things in any place is to create a good and productive environment that will allow the employees to create and innovate more. Customers will be happy to be at a place that is decorated and looks inviting when they arrive, reflecting the brand’s image.
Creative Conservation: NBE’s Recycled Magazine Shows How Businesses Can Go Green
Sustainability is the ability to protect our planet. Focusing on sustainability is very important for any company that maintains its reputation and wants to make a difference. Sustainability has been a very crucial topic for a long time. That is why the United Nations made the 17 Sustainable Development Goals.
NBE in COP 27 made the first recycled magazine and recycled bookmarks which shows how the bank and its team embraced their creativity to contribute to saving the planet. It is a very smart and creative way to maintain a good reputation in the market and to show people that with creativity you can create things for the well-being of the planet.
NBE Bank Steps into the Future: Robots Take Customer Interaction and Marketing to New Heights
Have you ever had a strange dream where you played handball with a robot? Well, if you ever had that dream it became a reality with NBE. NBE got a robot that can throw a ball while you are the goalkeeper. This is a whole new level of marketing and technology harmony. Can you imagine trying to stop a goal from a robot? It’s incredible. The bank is very updated to bring a robot that can play handball with people. Have you ever needed a guide to a certain place like finding an NBE booth or trying to find information about a certain service the bank offers? The NBE robot can now help you find the NBE booth, you can find all the info you need about the bank’s services on the robot’s screen. This is incredibly modern and shows how robots and AI can make life much easier for everyone nowadays.
Paddle on the Nile: NBE Bank Creates Unique Experience with The First Floating Padel Court in Africa
Have you ever thought of playing padel on the Nile River before? NBE created the first floating padel court in Africa at Mamsha Ahl Misr. The bank never fails to make new and innovative ideas to satisfy the consumers and engage the community. The idea of playing padel and enjoying the view of the Nile is great and new. Now you can play padel but take care of dropping the ball in the Nile River.
125 years of growth and innovation, NBE is a pure representation of a successful legacy. Many brands should learn from this bank and how it was capable of continuously updating itself for more than a century. It is not easy to always gain consumers’ trust in the market, but as long as you are trying and doing your best you can become successful for more than 125 years, like NBE.
