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Nawy Real Estate has launched its highly anticipated 2024 summer advertising campaign across social media platforms and YouTube, partnering with renowned celebrity Hesham Maged.
This strategic campaign has two primary objectives: to establish Nawy as the leading authority on North Coast destinations, showcasing its latest app feature tailored for those interested in coastal properties, and to reinforce Nawy’s position as a comprehensive, end-to-end platform offering a seamless experience for buyers, sellers, and investors in the real estate market. Additionally, the campaign highlights the allure and competitiveness of Egypt’s North Coast as a top summer destination.
The Beauty of the North Coast: A Top Summer Destination
The advertisement creatively depicts Hesham Maged in dual roles—a captain and a passenger—in a space-themed setting. The narrative begins with Captain Hesham Maged pointing to a location and declaring, “This is the Sahel,” while the passenger, also portrayed by Maged, counters, “No, this is Mykonos.” Mykonos, a famed Greek island, is synonymous with luxury, vibrant nightlife, and stunning natural landscapes. By drawing this parallel, the ad subtly underscores the North Coast’s ability to rival top international destinations, emphasizing its breathtaking beauty and luxury offerings.
Nawy’s Sahel Map: Your Interactive Gateway to the North Coast
In a pivotal scene, Passenger Hesham Maged is seen holding his mobile phone, with Nawy’s app open to the newly introduced Sahel Map feature. He confidently states, “This is the North Coast,” or “ده الساحل.” Captain Hesham Maged then responds, “This is Nawy, and this is the Sahel map, where I’m planning to buy my North Coast home.” This exchange effectively communicates that Nawy’s app, with its detailed Sahel Map, is a powerful tool for exploring the North Coast in depth. Whether in Egypt or abroad, users can rely on Nawy as their trusted real estate partner. The new Sahel Map feature allows users to effortlessly find their ideal property in the North Coast region.
Effortless North Coast Property Exploration at Your Fingertips
Nawy’s Sahel Map is a cutting-edge, interactive feature recently added to the Nawy app. It offers users the convenience of exploring master plans and accessing comprehensive information on available units within North Coast compounds with just a click. Whether planning to purchase a vacation home or seeking a lucrative investment opportunity, users can navigate through various Sahel compounds, compare dozens of projects, and enjoy a streamlined, user-friendly purchasing experience. The Sahel Map highlights key areas of the North Coast, including elite resorts and prime real estate from Alamein to Matrouh, enabling users to visualize all available properties on a single, interactive map.
The Psychological Triggers in Nawy’s Advertisement
Celebrity Endorsement
The campaign leverages the widespread popularity of Hesham Maged, utilizing his star power to enhance the ad’s reach and engagement.
Convenience
Throughout the advertisement, the message is clear: Nawy’s app is not only credible but also incredibly easy to use, making the home-buying process a breeze.
Personalization and Choice
The ad concludes with a compelling call to action, showcasing Nawy’s app and the new Sahel Map. This positions Nawy as the ultimate, most accessible platform for browsing and comparing properties in the North Coast, allowing users to make informed decisions with ease.
Reliability
By highlighting the app’s features and the new Sahel Map, Nawy is positioned as the trusted partner for navigating North Coast real estate. This builds consumer confidence and establishes the brand’s credibility in the market.
Customer-Centric Approach
The ad also emphasizes that Nawy’s team is ready and available to provide support, further reinforcing the brand’s commitment to a customer-centric approach.
Nawy’s New Feature: Elevating the Real Estate Experience
Nawy’s latest advertisement not only positions the brand as the go-to resource for exploring and comparing properties across the North Coast but also showcases the added value of its new Sahel Map feature. This innovative tool enhances the convenience and simplicity of the home-buying process, demonstrating Nawy’s dedication to helping users find their perfect home in the North Coast region. The Sahel Map exemplifies Nawy’s commitment to providing valuable solutions for those navigating the real estate market.
