Case Study, Digital marketing

Do Egyptians Miss Mubarak ? [Analysis]

After 30 years in rule, 11 Feb 2011 was the date Hosni Mubarak and his regime was tumbled by an…

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After 30 years in rule, 11 Feb 2011 was the date Hosni Mubarak and his regime was tumbled by an 18-day non-stop protests and demonstrations in almost every corner of the vital cities and governorates. Former President or the Overthrown president is a term alive Egyptian people from all ages and generations have never been used to. In Egypt’s Modern History, Presidents die with a great military funeral ceremony before the new one is announced; most probably a well-known successor is always in place to take over.

Starting this point onward, a new chapter in Egyptians’ lives has started, more specifically on that day when they saw their powerful and most feared president put in jail and being tried for at least a dozen of lawsuits before the court while TV and Press Cameras could barely capture a pic of him behind the bars in what was called (The Trial of The Century).

Two years down the road, and with the many changes that took place in the political arena, Egyptians were split into two extreme opposition groups the first is favoring and supporting the Islamic rule represented by the Muslim Brotherhood’s winning candidate, Mohamed Morsy, and another which is not favoring neither supporting the government, president and any of the decision including the ouster of the General Prosecutor and the hire of many MBs in government and official positions.

egypt_mubarak_protests
Protests Against Hosni Mubarak Regime

With all this going around, and with the recent verdict which proved Mubarak innocent in the case raised against him and his interior minister, Habib EL Adly, for killing protestors during the 18-day revolt resulting in his overthrow, I felt I am urged to pause and dig deeper and see what would be going on in the Egyptian peoples’ minds after hearing the news.

Being a digital media expert, I certainly tabbed my Facebook, Twitter, YouTube accounts to get a solid grip of organic conversations around the topic. One of the indicators that captured my attention was أنا أسف يا ريس (Our Apologies President Mubarak in Arabic). . This is a page that was created immediately after the ouster of Mubarak with steadily growing number of fans on daily basis amounting to average 11k. It is then when I asked myself? Do some people really miss Mubarak and his era?

Twitter Mentions and Sentiments //

twittter-trends-mubarak
#Mubarak trending on Twitter – 8:20 PM CLT 16 April

 

 

أنا أسف ياريس Facebook Page Statistics //

This page which created after Mubarak stopped down in 2011 just reached 1 M fans on 15 March 2012 and its number of fans growing steadily with agv. 11K new fans daily !

The page is very active with avg. 19.8 daily posts also show high interaction rate with avg. 4,425 engagement per post.

Reaction for Court Decision //

With 337,011 views on YouTube and estimated 44,850 shares on different Social Networks platforms in just 24hrs, The video uploaded on ElbaladNews YouTube channel (when the judge give his word that Mubarak is not guilty and the court decision is to set him free) where Egyptians opted to opine about the latest court Verdict…

The viewers feedback varied from congratulations to disappointment: [Last update: 1:00 AM 17 April CLT]

 

Conclusion//

None of the above findings could truly answer my question however dwelling into the deeper levels of thinking, interaction and association of a random sample of general public helped capturing a glimpse of what people feel about The Former President of Egypt.

The Analysis above was conducted over a sample of tweets and is a mere projection of third party views being active on expressing their thoughts spontaneously without least interference of researcher’s point of view or political affiliation..

 

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Enthusiastic young man who is Passionate about the power of Digital Marketing and always hungry to grow my expertise. With excellent Digital Marketing, project management and relationship building. Non-traditional 24X7 Strategic Thinker | Analyzer | Informative | Ideas Igniter | e-Strategist.

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Digital marketing

Dubai Police issued a LIVE fine on driver’s instagram video

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including…

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including posting on social media.

You can be caught by sophisticated cameras. But now, a new way of being found out has emerged. Dubai Police have spotted people live on Instagram stories while they are driving, and jumped into the live chat to let the people know that they will be faced with a fine!

Brigadier Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police, has confirmed the truth of the incident in pictures posted on social media sites regarding a fine issued to a person who was using his Snapchat while driving his vehicle on Sheikh Zayed Road.

The driver was talking with others when he suddenly received a message from Dubai Police on his Instagram that a traffic fine was issued to him for using a mobile phone while driving. Dubai Police issued a LIVE fine on this driver’s Instagram video while he is driving.

Dubai Police Issued a LIVE fine on this driver's instagram video while he is driving.
Dubai Police Issued a LIVE fine on this driver’s instagram video while he is driving.

But it wasn’t just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed.

But it wasn't just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed

Brigadier Saif Muhair Al Mazroui, director of Traffic Department in Dubai Police, told Gulf News that the Arabic driver was on Shaikh Zayed Road on Friday, and went live on his Instagram account while driving.

Other road users noticed him recording live on the road and called 901 to inform Dubai police.

“We received some calls about a man driving on Shaikh Zayed road on Monday afternoon while recording on Instagram. We checked his account and saw the live video and register a traffic offence,” Brigadier Al Mazroui said.

The driver who was broadcasting live on Instagram while driving, was fined by Dubai Police for being distracted while driving. The driver was fined Dh800 and four black points for being distracted while driving.

“Drivers can’t being distracted by their phones when driving on highways. We want people to be aware of such mistakes by drivers on our roads. Anyone can call Dubai Police to alert about any traffic mistakes done by other drivers and we check before issuing traffic fine,” Brigadier Al Mazroui added.

Earlier, Dubai Traffic received calls from several people on 901 that a person was Snapchatting pictures on a public road. One of them gave the police the Snapchatter’s Instagram Live account through which the police discovered that the incident was true.

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Digital marketing

Ahmed Mekky would make new YouTube records for Middle East

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This…

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This was considered an all-time record for an Arabic music video on YouTube in such a short time

The Egyptian-Algerian actor, Ahmad Mekky just released his latest hit “Wa’fet Nasyt Zaman” entitled (Standing on the Corner of My Old Street) has accumulated plenty of feats over the last few hrs and is showing no signs of stopping.

It isn’t that YouTube video is dead. In fact, it’s still very much alive. It’s about changing the tactics and its obvious that Mekky decided to monazite the exclusive video via YouTube.

Ahmed Mekky directed his 855,053 Facebook fans to watch the video on his YouTube channel without considering publishing even a parallel teaser video on Facebook to accumulate all the predicted viewership on one sole digital channel.

The song “Wa’fet Nasyet Zaman” cinematography main theme is very authentic and it represents the true precious culture of the Egyptian street. The song story is all about reviving the good morals of the past while being nostalgic for beautiful past memories with friends and neighbours as well as the old values and ethics.

 

Iconic digital metrics made by Mekky:

YouTube Insights:

  • In less than 10 hrs, Mekky’s latest hit “Wa’fet Nasyt Zaman” made its way to be #1 trending video on YouTube over Egypt.
  • The new exclusive video needed just 12hrs to hit 1M views on YouTube to be one of the fastest videos from Middle East to reach 1 million views.
  • The YouTube video achieved 1,524,281 views in 24hrs exactly.

Facebook Insights:

  • Since the teaser post, Mekky’s Facebook page achieved 42K+ Average Engagement/post.
  • The 6 posts concerning the video release attracted 254K+ Engaged users in 48hrs time span.

 

Social Media Reaction:

The one who falls and gets up is so much stronger than the one who never fell. Did you notice that the video is already directed by Mekky?

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Digital marketing, Featured Stories

YouTube Rewind 2017 reveals most popular and top trending videos of the year

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music,…

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music, events, and more. This video features many hit moments and contains the largest amount of talent of any Rewind.

The annual YouTube Rewind video gives people an insight into what the world has been loving that year. YouTube also listed 2017’s top trending videos based on time spent watching, sharing, commenting, liking, and other factors. These top 10 videos have received 630 million views and have collectively been watched over 40 million hours.

The seven-minute long video immerses you in the culture of 2017. Finally, YouTube revealed its YouTube Rewind 2017 video, “The Shape of 2017,” which features almost 300 YouTube creators, musicians, celebrities and more.

YouTube ranked the top trending videos and music videos for 2017. “The Shape of 2017” features “nearly 300 creators, viral stars, musicians, and surprise guests” from over 20 countries. That full list is available here.

Here are the top 10 trending videos:

  1. Until we will become dust – Oyster Mask | THE MASK SINGER 2
  2. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
  3. Ping Pong Trick Shots 3 | Dude Perfect
  4. Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017
  5. Ed Sheeran Carpool Karaoke
  6. Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
  7. “INAUGURATION DAY” — A Bad Lip Reading of Donald Trump’s Inauguration
  8. history of the entire world, i guess
  9. In a Heartbeat – Animated Short Film
  10. Children interrupt BBC News interview – BBC News

Meanwhile, the top 10 music videos for 2017 were:

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – Mi Gente (Official Video)
  4. Maluma – Felices los 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (Álbum Fénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

 

YouTube has a trivia game to test your knowledge on the year’s most popular videos. There is also a behind-the-scenes clip on the making of this year’s Rewind.

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Digital marketing, Featured Stories, Social Media Intelligence

Social Media: How big is Laliga in MENA?

We all know just how much we, and the rest of the Arab world, love our football. We revel in...

We all know just how much we, and the rest of the Arab world, love our football. We revel in it. Crowding the streets, stadiums, cafes and restaurants, we surround ourselves with other team supporters as matches happen. So, it stands to reason that we do it online too, right?

With this reasoning behind them, premier professional association football division, the Primera Division (LaLiga) has been pushing in Arab countries.

The Spanish competition has been pursuing an internationalization program for a while now, hoping to further expand its reach worldwide. Their social media efforts have now included Arabic captions, and a focus on previous and current Arab players, among other things to reach their Arab audiences.

2017 has been a key year for their internationalization efforts, especially in the Arab region. Overall, the page has reached up to a total of 22 Arab countries.

 

Laliga Social Media Insights:

LaLiga has managed to gain over 4,735,000 Facebook followers in Arab countries, out of its extensive over 31 million fans. While currently, Egypt has the most Arab fans on the page, coming up 6th overall, with Algeria and Morocco coming up in 8th and 9th place.

This reach has enabled LaLiga to attain representatives in the UAE, Egypt, Saudi Arabia, and Morocco working on different projects.

The digital growth experienced by LaLiga across the Arab world is a reflection of the global expansion which has occurred in all of LaLiga’s digital channels in recent months. By publishing content in more than ten different languages, including English and Chinese, LaLiga has amassed a community of over 40 million followers on all of its social media channels. Furthermore, LaLiga has his own YouTube channel.

Why International Sports Marketing Works?

International Marketing is a complex process for any organization, large or small, with multiple factors at play. Language, culture, sub-cultures and localized behaviors have been known to shut down entire companies due to mishaps and miscalculations.

When done right however, companies bloom. Reaching a wider active audience is always an important section in any marketer’s long-term goals for their company.

The most important things to keep in mind when thinking about making your brand go international?

Localization, through research on the country’s culture, habits and competition, adaption techniques, and cultural language.

Cross language transfer content isn’t good enough, you may read it right but pronunciation may lead to mishaps you don’t want to have such as Pepsi’s mishap in China. (Pepsi’s then slogan, “Pepsi Brings You Back to Life,” was not translated well in Chinese. Making it, ““Pepsi brings your ancestors back from the grave.”)

This is the reason why most companies who plan on promoting in different countries have their own Facebook pages, in the respective language of the country, as well as a (usually) local agency creating content.

Strangely, unlike what the majority of companies do, LaLiga does not have specific pages for their brand internationalization.

The Spanish competition aims instead to publish multiple posts a day, with varying languages and messages. They create unique messages and posts for each language, not simply translating previous messages.

LaLiga, whose international presence is practically unrivalled among other domestic competitions, is watched in 182 countries via its 90 international broadcasters. In addition to UAE, it has offices in the United States, Nigeria, South Africa, China, India, Singapore and Belgium, and it has 44 international representatives selected through the LaLiga Global Network program distributed across other strategic countries.

Check out their Facebook page here.

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