Case StudyDigital marketing

Do Egyptians Miss Mubarak ? [Analysis]

After 30 years in rule, 11 Feb 2011 was the date Hosni Mubarak and his regime was tumbled by an 18-day non-stop protests and demonstrations in almost every corner of the vital cities and governorates. Former President or the Overthrown president is a term alive Egyptian people from all ages and generations have never been used to. In Egypt’s Modern History, Presidents die with a great military funeral ceremony before the new one is announced; most probably a well-known successor is always in place to take over.

Starting this point onward, a new chapter in Egyptians’ lives has started, more specifically on that day when they saw their powerful and most feared president put in jail and being tried for at least a dozen of lawsuits before the court while TV and Press Cameras could barely capture a pic of him behind the bars in what was called (The Trial of The Century).

Two years down the road, and with the many changes that took place in the political arena, Egyptians were split into two extreme opposition groups the first is favoring and supporting the Islamic rule represented by the Muslim Brotherhood’s winning candidate, Mohamed Morsy, and another which is not favoring neither supporting the government, president and any of the decision including the ouster of the General Prosecutor and the hire of many MBs in government and official positions.

Protests Against Hosni Mubarak Regime

With all this going around, and with the recent verdict which proved Mubarak innocent in the case raised against him and his interior minister, Habib EL Adly, for killing protestors during the 18-day revolt resulting in his overthrow, I felt I am urged to pause and dig deeper and see what would be going on in the Egyptian peoples’ minds after hearing the news.

Being a digital media expert, I certainly tabbed my Facebook, Twitter, YouTube accounts to get a solid grip of organic conversations around the topic. One of the indicators that captured my attention was أنا أسف يا ريس (Our Apologies President Mubarak in Arabic). . This is a page that was created immediately after the ouster of Mubarak with steadily growing number of fans on daily basis amounting to average 11k. It is then when I asked myself? Do some people really miss Mubarak and his era?

Twitter Mentions and Sentiments //

#Mubarak trending on Twitter – 8:20 PM CLT 16 April



أنا أسف ياريس Facebook Page Statistics //

This page which created after Mubarak stopped down in 2011 just reached 1 M fans on 15 March 2012 and its number of fans growing steadily with agv. 11K new fans daily !

The page is very active with avg. 19.8 daily posts also show high interaction rate with avg. 4,425 engagement per post.

Reaction for Court Decision //

With 337,011 views on YouTube and estimated 44,850 shares on different Social Networks platforms in just 24hrs, The video uploaded on ElbaladNews YouTube channel (when the judge give his word that Mubarak is not guilty and the court decision is to set him free) where Egyptians opted to opine about the latest court Verdict…

The viewers feedback varied from congratulations to disappointment: [Last update: 1:00 AM 17 April CLT]



None of the above findings could truly answer my question however dwelling into the deeper levels of thinking, interaction and association of a random sample of general public helped capturing a glimpse of what people feel about The Former President of Egypt.

The Analysis above was conducted over a sample of tweets and is a mere projection of third party views being active on expressing their thoughts spontaneously without least interference of researcher’s point of view or political affiliation..


Hesham Shata

Enthusiastic young man who is Passionate about the power of Digital Marketing and always hungry to grow my expertise. With excellent Digital Marketing, project management and relationship building. Non-traditional 24X7 Strategic Thinker | Analyzer | Informative | Ideas Igniter | e-Strategist.

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