FP7’s and Momentum’s MCN has been busy with a lot of changes in his companies the last few days for a fresh yet challenging start for 2018, promoting two big names to new seats, and the first month of the year hasn’t even finished yet!
Another announcement has been made, this time for long time FP7/CAI member, Lina Fateen.
After working at FP7/CAI for over 16 years, starting as an Account Director, and personally working on the re-launching of Momentum in 2016, Fateen has now been announced to take over as Managing Director of Momentum.
Here is the official announcement by Momentum CEO Tarek Miknas.
Please join me in congratulating Lina Fateen on her promotion to Managing Director of Momentum/CAI, effective immediately.
Lina has more than 20 years of experience in the advertising industry in Egypt; 16 of which have been with FP7/CAI.
It’s impossible to think of Sahar and not think of Lina. They have been a support to one another for over a decade; building up FP7 and then taking on the ambitious challenge of re-launching Momentum as a fully independent Total Brand Experience Agency in early 2016.
No closed offices or desks. Take a break and watch TV or video games at any time you want. And come to work in flip flops. True that it sounds like Lina in Sahel on any given weekend in the summer, but it’s also the culture that she has introduced at Momentum Cairo.
However, that comes with the precondition that we are producing Award winning work, we are driving our clients’ business forward, we are building a brand and reputation for ourselves in the market and setting an example for any future momentum to open across our network.
Lina is renowned for her multitasking and organization skills. Her success in setting up agencies’ systems and procedures at FP7 made her a natural choice to setting up an agency from scratch. Her competitive inner drive and hunger for success, her team spirit, and absolute commitment has helped make Momentum a force to be reckoned with in Cairo
But the Momentum journey is still new and there is so much more to be done, so much more to be achieved, so many new practices to introduce and so many more brand to build. Momentum, under Lina’s leadership has the potential to overtake all the heritage player in the market, and it’s my belief that she will make it happen! (No Pressure)
Lina will report into Sahar El Zoghby, CEO, MCN Cairo.
Please join me in wishing her Totally (Awesome) Brand Experience with her team at Momentum Cairo.
CEO, Momentum MENA