Knowledge Base

Planning For A Great 2018: Should you invest in MBA?

The world of job-hunting continues to be a difficult one. With millions of people to compete with, especially in a…

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The world of job-hunting continues to be a difficult one. With millions of people to compete with, especially in a job-market that is tight and short on open positions, job opportunities are tough to find.

The main ways to separate yourself from the hundreds and thousands of people are through personal branding, previous experience, and a better degree.

Recommended Read ➤ 5 keys to start your personal branding journey

Personal branding and previous experience may be hard to come by, but what you can always find is a way to get an MBA.

Getting a Master of Business Administration isn’t an easy task, but is it worth it?


Taking the Plunge and Knowing when to Stand your Ground

Logical risk-taking is part of any business, whether you’re at the top or just beginning your career.

Simply by reading this article, you are preparing yourself to see the risk vs benefits of getting an MBA. You’re already on track.

Risk-taking, and knowing when to stand your ground, is an important element in any business, and knowing how to take things into consideration is an important skill. Being able to listen, research and test possible solutions shows that you can take calculated risks, and know when to back down from a challenge.

Taking an MBA helps in providing you with practical and theoretical knowledge and know-how when it comes to taking risks.


Analyze, Manage and Solve

Three abilities you need to survive, three abilities you can find and train during the MBA journey.

During an MBA, you’ll be able to find how to analyze situations and managerial problems, how to manage people and issues, and providing solutions.

The MBA, like Paris ESLSCA Business School, are able to nurture these skills and abilities so that you’ll be able to take on any task in the business world.


A Leader and Team Player always get the ball rolling

Ever tried to get two male dogs who don’t know each other get along? How about two stubborn teenagers to clean up the house?

Either way, you know what we mean when we say getting stubborn people to work together is some of the hardest things you’ll have to do.

Other than helping you figure out how to be a better leader and team player, MBAs give you the opportunity, or headache, to learn how to get stubborn people to work well together.

Not everyone at your new office is going to be friendly, not to you or to other co-workers, and it may be up to you to fix that. MBAs give you the experience needed, both in leader and working with stubborn and tough co-workers.


Seeing the Bigger Picture

Some say that taking time off to do an MBA is crazy.

In the Evening & Weekend MBA Program, you will master the skills and build the network you need to realize your highest career aspirations while earning an MBA degree to update your knowledge and business competitive skills.

By acquiring an MBA degree, you will find the broadest array of global opportunities, an unparalleled approach to leadership development and a curriculum that builds well-rounded leaders.

Yet, sometimes, it is important to take that time.

Stepping back, even if you decided to take a break from work only for a short while, will help you see the bigger business picture. Sometimes, it is good to skip the daily grind for a little reflection and deep-thinking. It may need to some great ideas.


Get that International Feeling and Recognition

With an international MBA, you can get the added benefits of gaining knowledge on how international businesses work, and how to apply it here.

Many feel that international businesses seem to work better due to their ethics, tighter discipline, and knowledge about certain managerial aspects, so learning in an international environment or curriculum has special benefits. MBA degree is internationally recognized by both academic institutions and labour markets.

Some business schools like ESLSCA can provide an international type of MBA, helping you get in tune with how international companies think and work efficiently. Then it’s up to you on how to apply it to your workplace.

MBA opens the gate to its students to pursue their doctorate degrees at any of the world’s known universities. It also paves the way to its MBA holders to occupy senior posts in multinational companies worldwide. According to Business insider 2017 ESLSCA graduates earn the 9th top salaries among top 40 business schools graduates in Europe.

Paris ESLSCA Business School, which is accepting MBA submissions now, offers comprehensive MBA courses that you can take in Egypt. These include a normal MBA, and MBAs in Entrepreneurship and Finance & Banking. (Prices are in EGP and part of it is in Euros)


Get up to Speed

Another thing that MBAs help you with is getting you up to speed with some of the newest, and most popular software and communication techniques in business.

These can not only help with communicating better with your team, but can also support you in strategizing an organizing your work and teams.


Lastly, Getting Ahead of the Work-Game

Lastly, the one many work towards as their main goal while doing their MBA; an improved salary.

It’s true.

Having an MBA, or any form of post-graduate studies, increases your salary almost automatically. This is more out of respect for your time and effort, and is usually an important reason why people take an MBA.

It is important to add that many places will still prefer that you already have some kind of experience.

Having experience will separate you, from BA graduates and other MBA holders, and put you ahead of the game.

So, do you think its worth it? Let us know in the comments below.

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What did Egyptians Google this year? Most Trending Searches of 2017

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics….

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics. Twelve months’ worth of topics are categorized and rated, showing exactly what the world feels or is searching for during the year.

This year’s Year in Search displays a lot of heart and self-expression worldwide.

The video shows some of the world’s biggest fears in 2017, but also show us the hope and faith that people had in times of horror and strife.

The video shows the world coming together, to become fearless, strong and helpful.

While the worldwide results have categories such as Global News, Losses (celebrity deaths), and recipes, Egypt’s list was a lighter and less serious list.


Egyptians Googled


  1. Results of Primary Schools
  2. World Cup Draw
  3. Selsal el Dam Series (مسلسل سلسال الدم)
  4. El Keaf song by Cairokee (اغنية الكيف)
  5. Professional Academy for Teachers
  6. Egyptian Knowledge Bank
  7. Football Match Egypt Vs. Cameroon
  8. Despacito
  9. Al Ahly Club Elections



  1. World Cup Draw
  2. Al Ahly Club Elections
  3. The Funeral of artist Shadia
  4. The new Egyptian Ration Supply card
  5. Oasis terrorist attack (حادث الواحات)
  6. Results of Draw for Hajj (نتيجة قرعة الحج السياحى)
  7. Hurricane Irma
  8. Zamalek Club Elections
  9. Warraq Island
  10. Tiran and Sanafir



  1. El Keaf song by Cairokee (اغنية الكيف)
  2. Despacito
  3. Elab Yalah (مهرجان العب يلا)
  4. Abd El Salam (مزمار عبد السلام)
  5. Btnadeny Tany Leeh (اغنيه بتنادينى تانى ليه)
  6. Ya Amm Ya Sayad (اغنية عم يا صياد)
  7. Dala’ El Takatk مهرجان دلع تكاتك)
  8. 3 Dakat (3 دقات)
  9. Mady El Nas (معدي الناس)
  10. Amr Diab’s new Album


Public Figures

  1. Mahmoud Al-Khatib
  2. Ahmed Shafiq
  3. Elissa
  4. Gamila Awad
  5. Abd El-Salam
  6. Wafaa El Kilany
  7. Mahmoud Taher
  8. Nader Ahmed
  9. Essam El-Hadary
  10. Mohamed Salah



  1. Egypt Vs Cameroon
  2. Al Ahly Vs Al Tarji
  3. Egypt Vs Ghana
  4. Egypt Vs Mali
  5. Egypt Vs Burkina Faso
  6. Egypt Vs. Uganda
  7. Egypt Vs Tunisia
  8. Al Ahly Vs Al Wadad Morocco
  9. Egypt Vs Morocco
  10. Al Ahly Vs Étoile Sportive du Sahel


TV Shows

  1. Selsal el Dam Series (مسلسل سلسال الدم)
  2. Kafr Dalah (كفر دلهاب)
  3. Ramez Ta7t el Ard (رامز تحت الارض)
  4. Kalapsh (مسلسل كلبش)
  5. Adly Allam (عفاريت عدلي علام)
  6. El Ostora (مسلسل الاسطورة)
  7. Shakshak Sho (شكشك شو)
  8. Heba Regl Al-8orab (هبة رجل الغراب)
  9. Lam3y Al-2ot (لمعي القط)
  10. Hany Haz El-Gabal (هاني هز الجبل)
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‘What The Font’ You’ll never need to ask with this app

One of the most annoying things that can happen to a designer, or even a business owner, is looking for…

One of the most annoying things that can happen to a designer, or even a business owner, is looking for a font. Especially when an old designer leaves and you are left trying to figure out what font they used for your branded content.

Well for you, and those who simply love a good font, there is now What The Font.

The What the Font app is the new mobile app/version MyFont’s successful desktop font finder. This is the first mobile app with this function, although there have been many websites that do the same thing.

The application is able to recognized any font that your phone’s camera is aimed at, and includes similar fonts as well. All you have to do is point your camera to the text, and wait.



The application is powered by a powerful deep learning Artificial Intelligence (AI), making it faster and more accurate than its desktop version.

The AI also gives bonus options, such as identify connected scripts and identify multiple fonts in the same image.

According to Seah Chickering-Burchesky, Senior UX Designer at MyFonts, the app can identify 130,000 fonts with the help of machine learning. The latest version of the app can spot multiple fonts in one image, as well as connected scripts.

The app was created in order to help designers, font enthusiasts and others who want or need to figure out the fonts used in text.

What sets the app apart from the websites that have dominated this function for years is its instant answers, and offline applications.

Now you can find out the fonts used around your daily life. Like that menu’s font? The ad on the Metro? The cool font on this website? What The Font has you covered.


What do you think of the app? Interested in using it? Click Here to get it.

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Video Content Marketing; the why and the how

Did you know that 43% of people stated they wanted to see more video content from their brands? How about…

Did you know that 43% of people stated they wanted to see more video content from their brands? How about that 51.9% of international marketers specified that video was the type of content that gave them the best ROI?

Maybe you did and that’s why you’re here, maybe you didn’t and now you want to know more.

Video is one of the main types of content for content marketing, due to its powerful visual nature. It has long been told that video will become king, and we have video sites such as YouTube to prove it.

Content Marketing is all about creating and offering valuable content to your audience, attractive and engaging content that convert consumers.

Video Content Marketing provides opportunities to guide your audience through their buyer’s journey. It can educate, create awareness, promote products and campaigns as well as create emotional connections with consumers and clients.


What makes video content great?

Holds the consumer’s hands

The buyer’s journey can be a tough one, but video is one of the best ways to lend a helping hand to potential consumers.

Branded promotional vids, educational or how-to’s, entertaining short videos and video documentaries are great content for the top of the funnel. They show off the values and passions of a brand, they share what your brand is all about.

During the consideration phase, middle of funnel, video content can help by providing solutions to their problems. Convince them through video content such as product/service videos, testimonials, and about us/company culture videos.

These all come together to help guide your potential consumers; to like you, want you and then have you.


Long form to short form; the always usable content

Well-crafted and well-planned video content allows for a long list of possibilities.

Through thorough planning with a content creator or strategist, video content can be stretched from one long video into multiple. This makes the content form a very powerful and flexible ally and addition to any content strategy.

This not only improves the reach of the original video, but increases the reach of the brand overall with multiple cost-effective pieces.


Video Content Marketing Planning Ahead:

1- Content Calendar and Atomization

A video content calendar is a part of an Editorial Content Calendar. For those who are unsure of what that is, it is a month/annual calendar that states what pieces of content need to be created and posted when and on what platform.

First start with your content atomization. This is when you take your main content piece, most likely a long form video, and break it into pieces. From one video, you should be able to get multiple short clips, screenshots and even full shorter videos, when done right.

Then you schedule them on your calendar, making sure not to put them all close together. Scheduling them will also allow further planning, knowing when an item was posted makes it easier to know when to repurpose or reuse/reshare the video content.

It is at this point that knowing content marketing becomes important. It will help distribute and reuse the now multiple content pieces you have, and use them together with various other content.


2- Videos that get a laugh or smile

Create videos that have value, and show off the values of your brand. Remember, videos that focus too much on your brand and selling will cost you engagement and ROI. Videos should show off your values as a company, not as a selling machine.

The point of video to entertain, educate and create human emotions and connections.


3- Consistency = Memorability

When creating video content, it is important to remember that it still is branded content. It should look and feel similar to what the brand has made before, or stand for the same values that the brand is known for.

Just like with all content, and any aspect of a brand, it needs to be consistent. Consistency is the main key to being easily remembered by audiences.

Video has become a powerful tool, but now it can become stronger with the help of content marketing. Content marketing brings it to a whole new level, by using the content is more ways than one.

It will help develop videos that fit in a wider and larger strategy, that compliment other content, and how to distribute and atomize them.

Remember, creating video content can be easy, but to plan ahead isn’t. Always plan first before filming.

Interested in more stuff like this? Let us know in the comments below.

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Egypt, Knowledge Base

Egypt launches one of the largest national projects: "Knowledge Bank"

Education is one of most controversial issues facing the Egyptian society. Education is the engine that will move the country forward…

Education is one of most controversial issues facing the Egyptian society. Education is the engine that will move the country forward towards future horizons that’s why Egypt launches one of the largest national projects “Knowledge Bank”. A nationwide project aimed at providing all Egyptian citizens with access to quality research and education materials.

The Egyptian Knowledge Bank (EKB) is the biggest digital library in the world, housing contents of the most prominent publishing houses all over the world such as National Geographic, Discovery Cambridge, Oxford, Reuters, Britannica and others.

The presidency launched the Egyptian Knowledge Bank project today as part of an initiative dubbed “Toward an Egyptian community that learns, thinks, and innovates”, announced by President Abdel Fattah al-Sisi in December 2014.

اليوم بدئ البث التجريبي البنك المعرفة المصري و ستقوم البوابة باتاحة خدمتها كاملة بدءًا من ٢٣ يناير ٢٠١٦.

Posted by Egyptian Knowledge Bank on Saturday, January 9, 2016

Back in November, Tarek Shawki, dean of the School of Sciences and Engineering, is signed agreements with publishers from around the world to establish the “Egyptian Knowledge Bank”, The agreements will grant anyone with an Egyptian IP address free access to publications, journals, audio/video/image libraries, software and books from around the world.

Egyptian knowledge bank, will grant all Egyptians from all ages access to the largest amount of knowledge, cultural and scientific contents whether it is basic, applied, technology, human or management science and even public cultural books, including books targeting children.

Now the Board of Trustees of the project is being formed with a mission to set programs and mechanisms to activate ways for utilizing all this content, through conducting public forums and workshops from various governorates, In universities, youth centers, culture palaces, clubs and schools.

For any Egyptian citizen in country, through a unified portal, inside the Arab Republic of Egypt, to be used through all computers, as well as smart phones and tablets.

49.6 of Egypt’s 90 million citizens are internet users, The portal services all Egyptian citizens with different cultures and ages, to ensure that each segment receives the appropriate contents and services suitable for their interests and needs, the portal sections will be provided into main four categories:

  • Researchers: target all academic and researchers;
  • Students: target Egyptian students from primary till university;
  • Kids: target till 6th grade;
  • General reader: free to all Egyptians.

For each of the four categories, the portal will provide customized user experience, and different services to ensure that scientific and culture information reach all Egyptian citizens in a simplified and flexible way.

All citizens have the right to access the portal, but a registration module is provided to collect information related to the visitors to provide customized experience for logged-in users via their interests list.

The Education and Scientific Research Council embarked on the formation of a Board of Trustees to develop a vision and strategy for the project. The Egyptian Knowledge Bank project is the first of its kind and the largest in the world, said Tarek Shawky, secretary of the presidency’s special councils.

For Egyptian Knowledge Bank guest registration click here

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